DeFacto Leads Turkish Retail Into Omni-channel With OrderDynamics Order Management System
TORONTO – Sep. 22, 2016 – OrderDynamics, the leading cloud Retail Order Management System (OMS) provider announced that DeFacto, a ready-to-wear apparel and fashion brand in Turkey, selected the OrderDynamics OMS to expand into omni-channel retail. With this OMS implementation, DeFacto becomes one of the first Turkish retailers to offer omni-channel capabilities in the region. Already 15% of all Defacto.com.tr orders come from omni-channel, which includes click and collect, reserve and collect, kiosk and call center purchases.
DeFacto was founded in 2003 as a textile manufacturer and quickly moved into the retail space. Today, the retailer has over 300 stores in Turkey and more than 60 international stores in 12 countries and territories across EMEA. DeFacto has relied heavily on technology innovation, implementing an advanced ERP system they developed in-house and strategically investing in omni-channel capabilities. After careful analysis of their order management requirements, they chose to invest in OrderDynamics to deliver improved performance and efficiency.
“We have always made an effort to be on the cutting-edge of technology and when we decided we needed an OMS, we wanted to continue that trend,” said Eser Erkan, E-commerce Director, DeFacto. “Integrating the OrderDynamics cloud solution and our on-premise technologies has been very smooth, and our customers have been very receptive to the new functions. We are seeing 15% of all orders coming from omni-channel, like click and collect, reserve and collect, in-store kiosks, and our call center. All this is driving more traffic to our brick-and-mortar stores.”
DeFacto is also leveraging OrderDynamic’s inventory virtualization and visibility functions to show customers all store inventory to customers, using 17 Istanbul stores’ inventory to fulfill orders. Not only does this improve foot traffic and store sales, it also increases in-store inventory velocity. By pulling in-store inventory for online orders, DeFacto is reducing slow-to-move items and overstocks in the stores. Continuing its innovation, DeFacto has set up in-store kiosks for customers to make online orders if the item is unavailable at that location.
“DeFacto is a leader among its peers in the region and we’re honored to be part of the journey as they become a leader in omni-channel,” said Nick McLean, CEO, OrderDynamics. “With the help of OrderDynamic’s OMS, the company is in a unique position to offer their customers, both online and in-store, the convenience and flexibility of fulfillment they want and need, fueling their growth and expansion goals.”
OrderDynamics is the world’s leading SaaS Order Management Systems provider. Focused on powering retail fulfillment, OrderDynamics helps clients in omni-channel retail markets. Our OMS systems give clients capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, and store driven fulfillment. OrderDynamics enables customer options like click and collect, and ship-from-store, creating exceptional shopping experiences. Iconic brands including Speedo, Quiksilver, J.McLaughlin, JYSK, Princess Auto, Bouclair Home, and now DeFacto, use OrderDynamics technology across North America, Europe and Asia.
DeFacto was established in 2003 and opened its first store in 2004, quickly becoming one of the leading brands in the ready-to-wear apparel and fashion industry in Turkey within 11 years. Today, it is the second largest apparel company active in Turkey with 357 domestic stores. DeFacto has a total of 63 foreign stores in Kazakhstan, Iraq, Egypt, Belarus, Georgia, Russia, Azerbaijan, Morocco, Saudi Arabia, Kosovo, Albania and Turkish Republic of Northern Cyprus. Collections are prepared for each country in compliance with local culture and lifestyle. In addition to design products, DeFacto has also carried out innovation and R&D under product lines such as DeFacto Inova and DeFacto Eco, providing differentiated products to customers in the areas of innovation and recycling. With the vision of becoming a global fashion brand, DeFacto aims to be active in 50 countries through actual stores and in 100 countries through e-commerce by 2025.
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