Deloitte Digital Selected to Redesign Chipotle Mexican Grill’s Mobile Apps

NEW YORK, Aug. 17, 2017 /PRNewswire/ — Deloitte today announced that Chipotle Mexican Grill has selected Deloitte Digital to help transform its mobile customer experience. Deloitte Digital, the creative digital consultancy within Deloitte Consulting LLP, will redesign Chipotle’s iOS and Android ordering apps as part of Chipotle’s focus on digital ordering and enhancing the customer experience. Chipotle plans to launch the new apps in the fall of 2017, with additional channels by the end of the year.

“We’re always looking to give our customers easier, more convenient ways to order and enjoy Chipotle food and a great mobile ordering experience is right in line with that goal,” said Curt Garner, chief digital and information officer at Chipotle. “Deloitte Digital brings the data, insights and technology needed to help us grow our digital channels and meet our customers where they are with the same fast, friendly ordering experience they get in our restaurants.”  

According to Deloitte, when technology is used to place an order with a quick service restaurant, average spend increases 20 percent per visit, and the frequency of visits to that restaurant increases by 6 percent. The new mobile apps will better reflect Chipotle’s brand while improving overall business performance and reducing friction in the ordering process, including easier customization of meals, identification of nearby store locations and calculating pickup times. The redesigned mobile experience will also include enhanced payment options including Apple and Android pay.

“Chipotle has a relentless focus on the guest experience and has invested in dedicated second make-lines and ‘Smarter Pickup Times’ in restaurants,” said Donald Brady, principal, Deloitte Consulting LLP and Customer Experience Innovation Leader at Deloitte Digital. “The new mobile applications built by Deloitte Digital will further improve the digital ordering process by giving guests the easiest and quickest means of ordering and getting their food. We are excited to be part of the new and improved Chipotle digital ordering experience.”

This enhanced mobile customer experience is part of a greater initiative that Chipotle is investing in to help drive growth in the digital channel, along with a previously- announced redesign of the ordering website, online catering, additional out-of-store payment options, “Smarter Pickup Times,” and an integrated marketing campaign.

Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform clients’ businesses with digital. With Deloitte Digital’s end-to-end capabilities, clients bring their greatest ambitions, knowing Deloitte Digital has what it takes to bring new business visions to life. Visit www.deloittedigital.com or follow on Twitter @DeloitteDigi_US or @DeloitteDigital.

About Deloitte 
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including 80 percent of the Fortune 500 and more than 6,000 private and middle market companies. Our people work across more than 20 industry sectors to deliver measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to make their most challenging business decisions with confidence, and help lead the way toward a stronger economy and a healthy society.

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

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