Digital Signage Project of the Year Nomination for Jaguar-Scala Partnership
Digital signage firm Scala, Inc. recently announced that one of its clients, auto maker Jaguar Land Rover, was named a finalist for the “Digital Signage Project of the Year” title for this year’s AV Awards. Scala’s digital signage has helped the brand to engage customers in showrooms with impressive digital signage technology and regulate its branding across dealerships.
The digital signage system is in over 200 dealerships across the United Kingdom and allows customers to engage with the displays in interactive ways. Customers can customize vehicles to their specifications using the innovative digital signage system.
Clearly, Jaguar Land Rover representatives are excited about the digital signage solutions provided by Scala. According to Adam Henderson, National Dealer Marketing Manager: “We believe that introducing digital POS to our showroom floors will further enhance the Jaguar shopping experience. It enables us to display relevant and compelling information in our dealerships which can help encourage prospective customers to extend their stay in order to find the information they need.”
The AV Awards will announce the 2012 winners in a ceremony in London on October 12, 2012.
About Scala, Inc.
Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/