DynamicAction Names Brian Tomz New Chief Operating Officer

DALLAS—July 17, 2016 — DynamicAction has announced Brian Tomz as the company’s Chief Operating Officer (COO). Previously, Tomz was Vice President of Product and Strategy at DynamicAction. Reporting to the Chief Executive Officer, Tomz is responsible for leading product development, operations, product strategy and client services across a global team.

Tomz joined the company in 2012. He has over 16 years of experience in delivering Software as a Service and eCommerce software. Prior to joining DynamicAction, Tomz directed product strategy for IBM’s Enterprise Marketing Management organization and led product management at Coremetrics and IBM’s SurfAid Analytics.

“I am truly excited by the opportunity to serve in this role. We have an excellent leadership team, an extremely supportive board and world class talent throughout the business. Most importantly, we have thought leading, innovative global customers that challenge us every day to drive more profit and revenue for their business. I look forward to spending time enabling them to take faster action on their data, to sell more at full price and to enable their teams to make smarter decisions every day. Aligning our Product and Client Services organizations will allow us to more swiftly identify opportunities and incorporate client use cases into our product roadmap,” Tomz said. 

“Brian is a seasoned and trusted leader who consistently delivers results in rapidly moving industries. He is uniquely qualified to drive strategic prioritization, deliver great product and provide tremendous value to our clients. In Brian’s new role, he’ll work more directly with our retail clients to ensure our product and service is meeting their increasing needs and enhancing their customer’s shopping experience,” said John Squire, CEO of DynamicAction.

About DynamicAction:
Better decisions. Faster action. DynamicAction is the most advanced analytics solution specifically built for retail merchandising teams.

Connecting and analyzing millions of data points from every part of a retail organization, DynamicAction uses more than 600 proprietary algorithms that encapsulate hundreds of collective years of retail knowledge to pinpoint margin-eating disconnects in the business, prescribe the precise actions to take and accurately rank those actions by financial impact. Merchandising and eCommerce teams run more efficient organizations, sell more at full price, curb the discounting addiction, capitalize on demand and increase profit.

Retailers across the globe, including Brooks Brothers, Sur la Table, El Corte Ingles, Tesco, Nine West and Cole Haan, rely on DynamicAction to make better and more profitable decisions in order to get to action, faster.

Leading analyst firm Frost & Sullivan recently declared, “DynamicAction has Moneyballed retail. There’s a new way to run retail organizations—with a clear understanding of data and immediate actions to improve performance.”

Headquartered in Silicon Valley, DynamicAction has offices in London and Dallas.

Connect with us at www.DynamicAction.com and @Retail_DnA on Twitter.

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