eCommerce Sales Up According to Recent Report

eCommerce Sales Report

eCommerce Revenue up 23% from last year

A retail report just released by MyBuys outlines retail sales over last month’s Thanksgiving Holiday Weekend. Representing sales activity from more than 200 retailers, online revenue increased 23% on Cyber Monday, further improving on the 16% gains seen on Black Friday. Cyber Monday showed sales 47% higher than that of Black Friday. According to the report, retailers increased their margins while driving impressive revenue growth as sales of non-promoted items increased 44%, and discounting declined by 11% compared to last year. Cyber Monday revenue was up 23% overall from 2009.

“BabyPhat.com was able to capitalize on one of the most highly trafficked weekends,” said Dan Parise, Business Development Marketing Director at eFashion Solutions, the platform provider for BabyPhat.com. “Revenue from the web increased 147% this year for us and we are excited for what the rest of the holiday season holds. We recently launched a personalized Mobile Site with MyBuys and are seeing approximately 10% of total traffic and upwards of 3% of online revenue coming from MyBuys Mobile. Mobile is growing rapidly and MyBuys is optimizing all of it for us.”

The company also released the November 2010 edition of the eCommerce Health and Wellness Index™. November was exceptional for the e-commerce industry as total revenue increased 41% and revenue from full-priced item sales was up 52% versus the same period last year. These increases drove the index up 17.3% compared to the previous release in October 2010, amounting to a record health increase of 61% compared to the same month one year ago. The increase is attributed to a 42% decrease in the number of orders with promoted items and a 50% increase in orders without promoted items present. Revenue from promoted goods dropped 31%. The average depth of discount dropped 2% point to 25.2%.

“E-commerce results are higher as retailers are growing through innovation of new offerings and better marketing, not through discounting,” said Robert Cell, CEO of MyBuys. “MyBuys drives the news of these innovations to consumer across channels. The net effect is higher revenues and margins.”

Key Stats: Thanksgiving Holiday 2010 v. 2009

 

Total revenue year-over-year

↑20%

Total revenues from products sold at list price

↑39%

Total revenues from products sold with a discount

↓36%

Change in depth of discounts

↓14%

Average Order Value for personalized transactions

↑ 4%

Average Order Value for non-personalized transactions

↓10%

 

 

Key Stats: November 2010 vs. November 2009

 

MyBuys E-Commerce Wellness Index

↑60.6%

Total revenue year-over-year

↑41.0%

Total revenues from products sold at list price

↑51.8%

Total revenues from products sold with a discount

↓31.9%

Depth of discounts

↓ 2%

Average Order Value for personalized transactions

↑ 14%

October 2010 to November 2010 Industry Health Improvement

↑17.3%

 


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