Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving

 

2016 Holiday Season To Date vs. Corresponding Days* in 2015

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.

 

Millions ($)

2015

2016

Percent
Change

Season to Date (Nov. 1-Dec. 4, 2016)

$33,872

$37,986

12%

Pre-Thanksgiving (Nov. 1-23, 2016)

$19,206

$21,263

11%

Thanksgiving thru Cyber Week (Nov. 24-Dec. 4)

$14,665

$16,723

14%

Thanksgiving Day (Nov. 24)

$1,096

$1,287

17%

Black Friday (Nov. 25)

$1,656

$1,970

19%

Holiday Weekend (Nov. 26-27)

$2,169

$2,486

15%

Cyber Monday (Nov. 28)

$2,280

$2,671

17%

Thanksgiving thru Cyber Monday

$7,201

$8,414

17%

Cyber Week (Nov. 28-Dec. 4)

$9,745

$10,980

13%

  Cyber Week Mon-Fri (Nov. 28-Dec. 2)

$7,815

$8,802

13%

  Cyber Weekend (Dec. 3-4)

$1,929

$2,178

13%

*Corresponding days based on corresponding shopping days (November 3 thru December 6, 2015)

“Online holiday commerce continues to perform very well through the week following Cyber Monday. We’re seeing billion-dollar shopping days become the new norm, with eleven consecutive days eclipsing that milestone on desktop – a trend we expect to continue through the current week and beyond,” said comScore CEO Gian Fulgoni.

Mobile Drives Total Digital Spending Growth Over 20 Percent for Key Holiday Shopping Days

Recently compiled mobile commerce data for key shopping days highlights the channel’s increasing importance in driving digital commerce. Mobile buying on smartphones and tablets accounted for $597 million of spending on Thanksgiving (up 26 percent year-over-year), $797 million on Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). The success of mobile drove total digital spending growth to surpass 20 percent on all three days, while Cyber Monday 2016 solidified itself as the largest spending day on record with an astounding $3.7 billion in total digital commerce.

Key Shopping Days in 2016 Holiday Season vs. 2015: Desktop and Mobile Spending

Non-Travel (Retail) Total Digital Commerce Spending

Excludes Auctions and Large Corporate Purchases

read more

  1. Shelfbucks Acquires Portfolio of Patents (electronic retail shelf labels)
  2. Hyperwallet Begins 24/7 Support Amidst Launch of New Austin Contact Center
  3. NGC Software Introduces New Advanced Quality Module and Interactive Quality Tablet
  4. Tlantic guarantees its presence in the Retail’s BIG Show (NRF), in New York #nrf17
  5. Celerant Technology Tops the Retail Software Charts for 13 Years
  6. Mastercard and Wells Fargo Make Sending and Receiving Money Faster, Easier, and More Secure
  7. Relex To Bring Innovation and 100% Customer Referenceability to #NRF17
  8. Toshiba POS Appoints Dr Stephen Markham SVP Portfolio Management