Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving


2016 Holiday Season To Date vs. Corresponding Days* in 2015

Non-Travel (Retail) E-Commerce Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Desktop Computers

Source: comScore, Inc.


Millions ($)




Season to Date (Nov. 1-Dec. 4, 2016)




Pre-Thanksgiving (Nov. 1-23, 2016)




Thanksgiving thru Cyber Week (Nov. 24-Dec. 4)




Thanksgiving Day (Nov. 24)




Black Friday (Nov. 25)




Holiday Weekend (Nov. 26-27)




Cyber Monday (Nov. 28)




Thanksgiving thru Cyber Monday




Cyber Week (Nov. 28-Dec. 4)




  Cyber Week Mon-Fri (Nov. 28-Dec. 2)




  Cyber Weekend (Dec. 3-4)




*Corresponding days based on corresponding shopping days (November 3 thru December 6, 2015)

“Online holiday commerce continues to perform very well through the week following Cyber Monday. We’re seeing billion-dollar shopping days become the new norm, with eleven consecutive days eclipsing that milestone on desktop – a trend we expect to continue through the current week and beyond,” said comScore CEO Gian Fulgoni.

Mobile Drives Total Digital Spending Growth Over 20 Percent for Key Holiday Shopping Days

Recently compiled mobile commerce data for key shopping days highlights the channel’s increasing importance in driving digital commerce. Mobile buying on smartphones and tablets accounted for $597 million of spending on Thanksgiving (up 26 percent year-over-year), $797 million on Black Friday (up 41 percent) and more than $1 billion on Cyber Monday (up 29 percent). The success of mobile drove total digital spending growth to surpass 20 percent on all three days, while Cyber Monday 2016 solidified itself as the largest spending day on record with an astounding $3.7 billion in total digital commerce.

Key Shopping Days in 2016 Holiday Season vs. 2015: Desktop and Mobile Spending

Non-Travel (Retail) Total Digital Commerce Spending

Excludes Auctions and Large Corporate Purchases

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