Engagio Expands Marketing Orchestration Capabilities to Support ABM Initiatives
SAN MATEO, Calif.–(BUSINESS WIRE)–Engagio, the pioneering B2B marketing orchestration software company, today announced that it is expanding its leadership position in account-based marketing orchestration. With this release, Engagio is now the only Account Based Marketing (ABM) platform with native ability to orchestrate and measure account-based advertising, physical direct mail, sales engagement, and marketing automation, as well as the human touch.
Since its founding in 2015, Engagio has been a leader in developing marketing orchestration products that enable customers to optimize ABM programs that combine the scale of automation with the personalization of the human touch. With its proactive and coordinated approach to engaging with high value accounts, marketing orchestration ensures that all of ABM’s moving parts and cross-functional teams work seamlessly together to produce more revenue, more profitably.
“Engagio led the way in demonstrating the huge potential of marketing orchestration in today’s account-based world,” said Jon Miller, founder and CEO of Engagio. “Until now, coordinating ABM campaigns that span advertising, direct mail, and human outreach was painful and manual. But now, with this exciting release, our customers can orchestrate personalized campaigns across best-of-breed tools and channels at scale.”
When using Engagio’s open orchestration platform, marketing and sales teams have the option to use the ABM tactics of their choice. The company has established a broad-based ecosystem of partners to support the full range of ABM activities, including:
- Marketing Automation/CRM – Salesforce Pardot, Eloqua, and other leading marketing automation platforms
- Advertising – AdRoll, Terminus
- Sales Prospecting – Outreach, SalesLoft
- eGifts, Handwritten Notes and Direct Mail – Sendoso (including physical mailing solution)
“In our research of successful account-based programs, cross-functional orchestration between marketing, sales development, and sales is critical,” said Craig Rosenberg, Co-Founder, Chief Analyst, TOPO. “This is driving investment plans for orchestration management solutions. In fact, our latest survey shows organizations plan to increase investments in orchestration by 164% in 2018. In order to be successful, organizations will need a platform to plan, execute, and measure orchestration. This platform must integrate with an organization’s existing and future technology stack. By embracing a partner ecosystem, Engagio is addressing the emerging requirements of the market.”
“Sendoso is excited about its integration with Engagio. By offering gifting as part of a comprehensive ABM initiative, we expect to see even further lift in engagement at our customers’ target accounts,” said Kris Rudeegraap, CEO, Sendoso.
Account Based Analytics
Another fundamental aspect of Engagio’s growing marketing orchestration leadership is the company’s powerful ABM analytics capabilities. Engagio has helped to pioneer marketing measurement tools tailored specifically for ABM, which requires wholly different analytics than traditional “lead-centric” demand generation. By enabling marketers to measure account engagement and attribution at every stage of the customers’ journey, Engagio’s software helps customers improve quality, engagement and ROI in their ABM programs.
“Since starting with Engagio, we have successfully moved from lead-based to account-based systems,” said Rebecah Wiegardt, Account Based Marketing Manager, GoAnimate. “In doing so, marketing and sales have been able to share the same view of accounts, drive engagement, and generate quality pipeline. We’re excited about Engagio’s continued advancement of their solution because we now have more choices to orchestrate multi-channel personalized programs at scale.”
“We have made no secret of our strong belief that marketing orchestration will be a cornerstone of B2B marketing, now and in the future,” said Miller. “As Engagio helps to make that future a reality, we will never rest on our laurels in marketing orchestration or ABM. Our commitment to our customers is to continue innovating new and better technology solutions for marketers to drive profitable growth and long-term success.”
Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. Engagio was also recently chosen as a 2017 Red Herring Top 100 North America and Global Top 100 winner.
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