Internet Retailer Recognizes the Two Companies for Achievements in B2B E-Commerce

CHICAGO, May 31, 2017 /PRNewswire/ — Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced that Sullivans, an industry-leading designer and distributor of everyday, seasonal and branded home decor product, and Kimball Midwest, a national maintenance, repair and operations (MRO) products distributor, are finalists in the 2017 Internet Retailer Excellence Awards. The awards recognize the achievements of innovative online retailers and business-to-business (B2B) digital commerce companies in the past year.

Sullivans is one of four finalists in the B2B E-Commerce Website Design category award. According to Internet Retailer, the B2B E-Commerce Website Design award recognizes digital commerce websites from manufacturers, wholesalers and distributors that best serve customers’ wants and needs with capabilities like product recommendations and flexible shipping options.

Kimball Midwest is a finalist in the B2B E-Commerce Player of the Year category, which recognizes manufacturers, wholesalers and distributors for pioneering B2B websites that increase online sales and address customer needs.

“We are excited to see our customers recognized for the superior digital experiences they’re providing their own customers,” said Ed Kennedy, senior director of commerce strategy at Episerver. “These brands’ websites lead the industry in capability, engagement and conversion rates. They demonstrate the power of leveraging a unified content and commerce platform to transform digital experiences for customers. We are honored to support them and look forward to standing beside them at IRCE this year.”

Episerver was instrumental in the redesign of both the Sullivans and Kimball Midwest websites. The Sullivans website, built by digital agency Whereoware, uses personas to deliver personalized messaging, promotions, and imagery throughout the website, including tools that streamline the inventory and order fulfilment process. The Kimball Midwest website, built by web development company Brilliance Business Solutions, incorporates enhanced site search capabilities to deliver the best results to business buyers looking for specific products and parts. 

The finalists for each of the 13 IR Excellence Awards categories are determined by a team of Internet Retailer senior editors and e-commerce industry experts. Internet Retailer and B2B E-Commerce World will announce the winners at the IR Excellence Awards dinner banquet held at the Hyatt Regency McCormick Place hotel on June 7, 2017, as the Internet Retailer Conference & Exhibition (IRCE 2017) convenes for its 13th consecutive year.

For more information about Episerver’s work with B2B customers, click here.

About Episerver
Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results. The Episerver Digital Experience Cloud™ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online – from intelligent real-time personalization and lead-generation through to conversion and repeat business – with unprecedented ease-of-use. Sitting at the center of the digital experience ecosystem, Episerver empowers digital leaders to embrace disruptive, transformational strategies to deliver standout experiences for their customers – everywhere they engage. Founded in 1994, Episerver has offices in Australia, Denmark, Finland, Germany, The Netherlands, Norway, Poland, Singapore, South Africa, Spain, Sweden, UAE, UK and the USA. For more information visit

About Whereoware
Whereoware is a privately held digital agency founded in 1999. Whereoware’s in-house team of designers and developers create and build data-driven personalized websites, email campaigns, and mobile applications. Whereoware has won awards in each of these service areas; a testament to our creative digital expertise and relentless pursuit of customer satisfaction. Previously, Whereoware won Episerver’s 2016 Ascender of the Year award for North America, 2015 Commerce Site of the Year award, and 2014 Best Digital Marketing Site award. To see how Whereoware maximizes the Episerver platform to produce huge rewards for clients, visit

About Sullivans
Sullivans is a home décor, foliage, floral & Christmas décor supplier. It offers over 5000 products in its Everyday, Seasonal, Branded and Exclusive lines, which are built on tradition, quality and value, helping customers stay ahead of the changing times. With a strong reputation for unparalleled quality and customer service, Sullivans is dedicated to finding, developing and delivering the latest, most exciting items available for the home.

About Brilliance Business Solutions
Milwaukee-based Brilliance Business Solutions is focused on driving revenue through elegant online solutions.  Brilliance is known for their ability to manage complex projects well, which is why they are able to offer an on-time and on-budget guarantee.  Brilliance’s talent for managing data and challenging requirements has led Brilliance to focus their efforts on working in the B2B ecommerce space.  Brilliance is proud to be woman-owned and is certified through WBENC.  Learn more about the Brilliance difference at  

About Kimball Midwest
Kimball Midwest is a Maintenance and Repair Operations (MRO) distributor committed to superior products, customer service and product availability. A major force in the industrial maintenance aftermarket, Kimball Midwest has been in business since 1923, serving its customers with superior products and superior services. Kimball Midwest services its sales representatives and end-use customers from its corporate office and distribution center in Columbus, Ohio and from ist distribution centers in Dallas, Texas, Reno, Nevada, and Savannah, Georgia.


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