Epson and PnP Loyalty Collaborate to Benefit Merchants in Convenience, Retail, Restaurant

LONG BEACH, Calif., April 3, 2017 /PRNewswire/ — Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, today announced that PnP Loyalty, a loyalty, CRM and digital rewards solution provider for convenience stores and chain restaurants, will leverage Epson’s OmniLink® Merchant Services (OMS) platform for its new restaurant customer engagement platform. The joint solution has already been implemented in nearly 800 locations and will be shown at the REVTECH Tech Trends in Restaurant & Retail Conference at the Addison Conference Centre in Addison, TX on April 6, and is available from PnP Loyalty. 

PnP Loyalty’s new full service restaurant engagement solution leverages Epson’s OMS cloud to offer the key features needed to help clients understand their guests’ current behaviors and set up rules to automate communications and offers that drive incremental sales. Customer engagement can take place through a guest facing tablet, a mobile app, or a combination of both. The integration of Epson’s intelligent OmniLink receipt printer’s cloud card and PnP Loyalty’s custom firmware enables plug and play integration with almost any POS system for capturing data to run loyalty and customer engagement programs.

“We were looking for a solution to help us bypass having to integrate with multiple POS systems,” said Evan Brody, founder and CEO at PnP Loyalty. “Integration with Epson’s intelligent printer allows us to implement plug and play customer engagement programs for our clients to capture line item sales data tied to individual guests and personalize offers and communications. Our new system eliminates the tablet requirement and allows customers to download a mobile app to earn points for their purchases and receive personalized offers and rewards by simply checking in at their table. This is all done seamlessly through the Epson printer, resulting in happier customers who visit more often and purchase more items each visit.”

“We are pleased to be working with PnP Loyalty, an innovative customer engagement solutions provider that works behind the scenes to truly understand the value of data and supports all loyalty marketing needs for chain restaurants and retail stores,” said Gregg Brunnick, director of product management for POS printers and robotics, Epson America Inc. “One of the biggest benefits of our partnership is that it has eliminated the POS integration challenges for PnP Loyalty. They can roll out to chains, across multiple POS platforms by simply upgrading our receipt printer.”

About OMS

Epson’s OMS platform addresses the fundamental market challenge of disparate POS solutions and the lack of a common data language in the industry.  Epson’s intelligent receipt printers provide a data gateway which drives cloud and mobile solutions to manage inventory, staffing, loss prevention, merchandising, logistics, analytics, loyalty, online ordering and more without having to worry about costly POS integration. The platform opens up the options and choices for brands and restaurant operators to access a global network of cloud and mobile-based tools, best practices, business data and expertise.  Partners adopting the platform include: DTT Surveillance, Expensify, Fishbowl, GuestDNA, GuestMetrics Livelenz, Mobivity, NimbleSchedule, Onosys, PnP Loyalty, 7Shifts, Spendgo, Tacit Innovations and TransactionTree. To learn more about Epson OMS, please visit

About PnP Loyalty

PnP Loyalty, located in Dallas, TX, is a provider of enterprise loyalty and customer relationship management programs for the convenience, retail and restaurant space. Started by a group of convenience store and restaurant marketing executives, PnP Loyalty provides tools that help clients understand their guests’ current behaviors and automate sending the right offer, to the right person, at the right time, to drive increased visits and items purchased per visit. Through the use of a guest facing screen, or a mobile app, customers easily identify themselves at the time of purchase to earn points and redeem personalized offers.

About Epson America, Inc.

Founded in 1975 and headquartered in Long Beach, CA, Epson America, Inc. is the U.S. affiliate of Japan-based Seiko Epson Corporation, a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency. For over 40 years, Epson’s advanced technology has been at work in millions of POS systems around the world. Today Epson’s Business Systems Division continues to bring industry-leading, open architecture, smart technologies to the point of service. You may also connect with Epson America on Facebook (, Twitter (, and YouTube ( 

EPSON is a registered trademark and EPSON Exceed Your Vision is a registered logomark of Seiko Epson Corporation. OmniLink is a registered trademark of Epson America. All other trademarks and/or registered trademarks are property of their respective owners.

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