ETA Announces Payments Pitch-Off Startup Competition at TRANSACT

MARCH 23, 2018 – WASHINGTON, D.C. –  The Electronic Transactions Association (ETA) today announced the innovative startups selected to compete in the Payments Pitch-Off, sponsored by Vantiv, now Worldpay, at TRANSACT on April 18 in Las Vegas. The participants will pitch their groundbreaking payments solutions before a panel of venture capitalists and payments executives. The judges will award one overall winner with $30,000 cash prize, sponsored by Vantiv, now Worldpay, and the audience favorite will receive a $5,000 cash prize, sponsored by Loeb & Loeb, LLP.

“Fintech startups know that TRANSACT is the place to make industry connections and secure funding since VCs and established payments companies are all at TRANSACT to find the next big thing,” said ETA CEO Jason Oxman. “The Payments Pitch-Off at TRANSACT gives innovative startups the keynote stage to show off their products and services to the industry’s preeminent leaders at the world’s largest payments industry event.”

Matt Ozvat, Head of Developer Integrations at Vantiv now Worldpay, will moderate the Payments Pitch-off and Stephen A. Aschettino of Loeb & Loeb will participate as a judge. Other judges include Venture Capitalists from some of the most recognizable companies in fintech and payments: Alex Acree of Fenway Summer; Sean Banks of TTV; Tom Brown of Camp One Ventures; Ryan Gilbert of Propel Ventures; Ben Malka of F-Prime Capital; Matt Risley of QED Investors; Dan Rosen of Commerce Ventures; David Sica of Nyca Partners.

The Payments Pitch-Off finalists were chosen from a highly-competitive group of payments technology startups by a committee of industry leaders.  The finalists are among the dozens of fintech and payments technology startups that exhibit and attend at TRANSACT.  The Payments Pitch-Off finalists include:

Apptizer Inc. is a Silicon Valley-based company, specializing in order-ahead & storefront app-building that empowers any business to deploy and manage customized apps for their establishments. With Apptizer, mom-and-pop retailers, restaurants and SMBs can leverage mobile and kiosk channels to drive more sales, increase loyalty and a whole lot more.

Candex is the easy way for companies to engage, track and pay low spend/high volume suppliers.  In a typical organization, only 5% of spend goes to 90% of vendors. Paying through Candex removes thousands of vendors from financial systems and brings speed, simplicity and cost savings to any organization.

Enroll & Pay is a card-linked loyalty application and platform that is seamlessly integrated with the POS terminal at brick and mortar merchant locations. A customer easily enrolls into the card-linking program through their initial credit card payment with a merchant. Consumers get instant rewards for enrollment yielding best in class conversion. All future card payments are seamlessly tracked and rewarded.

Extend is a platform that enhances the potential of business credit cards. It enables cardholders to safely share their card with employees and freelancers while retaining control over spend and never disclosing the card number.

Finix Payments API-driven platform simplifies requirements for Payment Facilitators by automating merchant underwriting and onboarding, codifying compliance requirements, streamlining back-office operations and managing sub-merchant settlements.

Menusifu is a fast-growing technology company that provides accelerated IT solutions for the restaurant industry. Restaurant Go is one of its revolutionary innovation. Unlike traditional mobile payment that uses QR code or near field communication (NFC), Restaurant Go, similar to Amazon Go in retail, is a contactless and human-free payment solution, enabling diners to pay at table or even anywhere in the restaurant.

Modo is the better, faster way to connect payment systems. Modo has a cloud-based payments utility that works with banks, networks, payments processors, and their partners to enable interoperability between systems.

ProxToMe is defining a standard for proximity-based authentication to IoT devices. Within a mobile app, ProxToMe enables seamless and secure authentication to ATMs, unattended payment terminals, connected vehicles, delivery lockers, and other mission-critical IoT devices.

Sezzle has built a new payment platform that increases online sales by enabling shoppers to pay for their purchases with interest-free installment plans. Sezzle’s mission is to financially empower young consumers.

To participate in the Payments Pitch-Off, the startup must have an innovative payment product that solves or takes a new approach to a challenge within payments industry by leveraging software in a new and interesting way. To be eligible, the startup must have less than $5 million in annual revenue and less than $15 million in funding, fewer than 50 employees and independent of a larger organization.

TRANSACT, April 17-19, 2018, will bring together all parts of the payments ecosystem – from ISOs/VARs to ISVs and large financial institutions to technology companies, to meet, see what’s new, and learn what it takes to grow. Through extensive networking events, education and a robust exhibit hall filled with more than 200 companies, attendees will learn about groundbreaking technology, security trends and policies affecting the industry.

For media inquiries, contact Laura Hubbard at 202.677.7406 or For information about sponsorship, please contact Del Baker Robertson, 202.677.7404 or

Click here to register for TRANSACT, the world’s largest payments technology event.

About ETA

The Electronic Transactions Association (ETA) is the global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $5 trillion in purchases in the U.S. and deploying payments innovation to merchants and consumers.

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