Food Traceability Solution for LoBue Citrus


Increasing pressure to provide food traceability from farm to fork has posed challenges for major food processors across the country and around the world. The Product Traceability Initiative (PTI) compliance requirements have prompted growers and shippers to look toward technology for accurate tracking of food shipments.

LoBue Citrus, a family-owned grower and distributor of California oranges, sought solutions to food traceability, and at the same time hoped to increase accuracy, reduce costs of operations and ensure an immediate response to safety issues in the event of a product recall.

Based in Lindsay, California, LoBue has been growing oranges for 78 years, through three generations of the family. The company processes four to five million oranges through their plants every year, and approximately 40 percent of those are exported to Asia.

“We needed a better solution for food traceability,” Said Tom Clark, Operations Manager at LoBue. “We needed a system that would chart the ‘custody’ of the crates of fruit, for each station along the way. We hope we never need it, of course, and our record to date is impeccable, but we are meeting PTI requirements in food traceability. Through barcodes on each pallet and also each carton of fruit, we are confident that, should a problem arise, we can have an answer within a few minutes by knowing which farm the fruit came from, how it was grown, any pesticides or fertilizers used in the process, and the day the fruit was harvested, hauled and shipped.”

The company was previously handling the inventory and shipping records manually, often requiring four to six hours per day of labor, morning and night. The new automated system does the work in about an hour in the morning.

Clark explained, “The savings in labor costs, as well as the increased accuracy in being able to trace the food shipments, means that we’ll see a payback from the technology in less than two years.”

The new food traceability system was fully up and running in February 2011. “There were no bugs to work out,” Clark stated. “Everything is plug-and-play. The software from FoodLogiQ is user-friendly and preprogrammed, so no ‘techies’ are required to effectively use it. The hardware from Intermec is exactly what we expected: well-designed, durable and mobile.”

Intermec’s hardware for this food traceability application includes their SR30 handlheld scanners, CN3 mobile computers, and PB50 rugged mobile label printers.

LoBue Citrus is pleased with the costs savings in labor, the increased accuracy, the ability to better inventory their packing plants, and the speed at which responsibility for food shipments can be determined. Implementing the food traceability technology will allow the company to comply with increasingly demanding legislated PTI requirements while offering faster, more productive and cost efficient operations.

About Intermec

Intermec develops and integrates products, services and technologies that identify, track and manage supply chain assets and information. Core technologies include rugged mobile computing and data collection systems, voice solutions that increase business performance, bar code printers, label media and RFID. For more information visit or call 800-347-2636.

About FoodLogiQ

Clarkston Consulting founded FoodLogiQ in 2006 in response to the growing demand for a safer and traceable food chain. The company is headquartered in Durham, North Carolina and has an office in Calgary. Visit or call 866-492-4468.

Written by Suzi Harkola 

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