Fujitsu and Hallmark Team Up


  Fujitsu announced on Tuesday that Hallmark Cards, Inc. has selected Fujitsu to provide a complete cloud-based, retail-as-a-service (RaaS) solution for its more than 2,500 independent retailers and corporate stores in the U.S. Hallmark and its independent retailers will use a monthly subscription model to cover a combination of Fujitsu TeamPoS® and third-party hardware, software, support, maintenance, and data center hosting services. The exclusive 10-year contract calls for the solution to be deployed over the next three years.

“With our commitment to a retail-as-a-service strategy, our stores will essentially be able to run their point-of-sale and merchandise management operations through a subscription service, making those processes easier, faster and less expensive, ” said Mike Goodwin, chief information officer at Hallmark Cards, Inc. “By creating a single, centralized platform that provides real-time updates on merchandise status, this end-to-end solution from Fujitsu will allow our stores and our sales associates to stop worrying about computing systems and focus all their attention on providing great customer service.”

As part of the agreement, Fujitsu will provide:

·       Deployment, support and maintenance of Hallmark’s retail software technology infrastructure, using software, by Tomax, as a private cloud solution hosted by Fujitsu Cloud

·       Full PoS integration services

·       Complete, real-time inventory management services

·       Web portal ordering service

·       Installation, de-installation, maintenance, and repair of all equipment

The production environment will be hosted primarily in the Fujitsu Sunnyvale data center, and deployed through Fujitsu Cloud. Fujitsu will work with Hallmark to provide infrastructure design support, technical support, standard procedure development and assistance with more complex technical issues.

“Our retail offerings are a vital and fast-growing area of our business, and our all-inclusive retail-as-a-service solution can be a real game-changer for highly distributed retailers like Hallmark Cards,” said Mark Vayda, executive vice president of sales at Fujitsu America. “In the same way that software-as-a-service is making businesses around the world more agile and competitive, retail-as-a-service will make it easy for Hallmark to maintain a highly flexible, world-class retailing infrastructure that can scale and adapt to evolving needs and let retailers focus more attention on their customers.”

About Hallmark

Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together – a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit for more details.

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Over 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.5 trillion yen (US$54 billion) for the fiscal year ended March 31, 2012. For more information, please see


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