Fujitsu Launches Deployment, Support for Cisco Retail Technology Solutions in N. America

Strengthened Gold Partner alliance to deliver transformation of the in-store customer experience with Cisco’s latest retail store infrastructure portfolio solutions

Sunnyvale, CA, October 3, 2016 – Fujitsu today launched its Cisco® retail technology resale, deployment and support program. As first announcedearlier this year at the National Retail Federation (NRF) BIG Show on January 19, 2016, Fujitsu has expanded its Gold Partnership with Cisco providing a targeted set of in-store technology solutions to retailers across North America. 

This expanded partnership enables Fujitsu Americas to source, deploy and support Cisco in-store retail technology solutions including:

  • Aironet® and Meraki® wireless LAN infrastructure
  • Catalyst® LAN switching and Integrated Service Routing (ISR) technologies
  • Unified Retail Platform (URP) computing solutions

These three in-store technologies enable retailers to provide a wider range products and services to customers in retail locations. Whether the customer’s goal is public Wi-Fi, highly secure private networking driving new business functionality on mobile devices, digital media or traditional core applications, Fujitsu will now be able to provide turn-key, end-to-end sourcing, deployment and support services for these Cisco technology solutions.

Since the aforementioned announcement in January, Fujitsu has been preparing with Cisco for the launch of this new program by training and certifying solution architects and field engineering teams, building training and support labs and gearing up to provide services such as wireless site surveys, advanced staging, consolidation and support programs.

“By purchasing Cisco solutions directly through Fujitsu, retailers are provided with the advantage of having a “one-stop-shop” for sourcing, staging, installation and ongoing support,” said Marc Janssens, executive vice president of retail at Fujitsu America, Inc. “This streamlined process allows new Cisco assets to be tracked from order to installation at each site through Fujitsu. Once installed, Fujitsu can deliver warranty support on-site or through depot “advance exchange” service depending on the asset and retailer’s needs.”

Innovative new solutions like Fujitsu Retail Engagement Analytics (REA) depend on the sophistication of Cisco’s latest Aironet and Meraki wireless solutions to deliver accurate Wi-Fi data. REA is a new Wi-Fi analytics solution that can provide valuable customer behavior insight, help drive employee interaction with customers and improve visual merchandising in the store.

Advanced in-store switching, routing and compute solutions from Cisco will be critical for new “Fog” or “Edge” computing strategies as well as “hybrid” cloud routing needs. Pushing as much of the data transport and computes to the edge of the enterprise will be key to optimizing cost and performance by conserving computes at the core of retailer’s networks, data centers and cloud service providers. As IoT and analytics rapidly expand across most retailers’ enterprises, the ability to exploit their in-store infrastructure by weaving a routing and computing fabric will mirror operational and inventory ecosystems needed to compete in new areas such as buy on- line and pick up, deliver or ship from store, direct fulfillment distribution centers or direct from supplier and expediters. 

“Cisco and Fujitsu have a long heritage of collaboration,” explains Ed Jimenez, Retail and Hospitality Practice Director at Cisco. “Since 2004, when Cisco and Fujitsu first announced our strategic alliance, we have worked together to co-develop, brand and deliver a range of award-winning computing and routing solutions across North America. With so many changes taking place across the retail landscape, this is a natural and exciting extension of our collaboration.”

About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 156,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$41 billion) for the fiscal year ended March 31, 2016. For more information, please see

Other Point of Sale articles of interest: