Global Self-Checkout Systems Market
LONDON, Sept. 21, 2016 /PRNewswire/ — Growth opportunities will shift rapidly from US and Western Europe to emerging markets in Asia, CEE, and Latin America
This market insight provides unit shipment forecasts, segmentation by region, and market share analysis for the global self-checkout systems market. The regional forecast covers North America and Latin America (NALA), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC). Market drivers and restraints are ranked in order of impact. The base year is 2015 and the forecast period is from 2016 to 2021. The study also provides the competitive environment and key market trends.
Self-checkout systems incorporate check-out functions in perfect tandem with self-service. These machines can complete checkout transactions without the need for staff intervention. Functions that are usually performed by the cashier are now being taken over by self-checkout machines. The most significant advantage of implementing these machines is related to labor expenses and productivity. Self-checkout systems are likely to alleviate the costs associated with cashiering (and associated functions) and allow retailers to direct these resources to other critical divisions.
Generally, a self-checkout system comprises the following parts and functions:
- Price reader: Most often, this device is a barcode reader and is used to scan the price of the item purchased.
- Display device or data entry device: This device is a touch screen that helps enhance user experience. Normal display devices are supported with a keyboard for data entry.
- Weighing scale: This device is used to verify the weight of the product purchased. In some self-checkout system models, the items are weighed while on the conveyor belt instead of being allocated a specific segment.
- Slot machines for cash: These machines accept cash from the customers for the product purchased. Usually, they are supported by devices that can render change in return for the amount paid.
- Generally, the self-checkout process comprises simple steps. First, the customer scans the barcode and identifies the item, often using a touch screen display. The items are then weighed as applicable and the weight of each item is verified against its corresponding value in the system. The items are then shifted from the weighing scale to the baggage area where the user finally completes the process by making the payment.
- Often, retailers tend to understaff self-checkout lanes, which can cause considerable delays if inexperienced users create a bottleneck. More often that not, consumers who become confused or embarrassed about their inability to complete a transaction tend to avoid self-checkout in the future. This makes the initial few transactions crucial from a retailer’s perspective as the value proposition of selfcheckout needs to be established with its customer base.
- One of the key challenges faced by retailers and vendors is to get the commitment to the cause at all levels, from the top management to the cashiers. Store managers and cashiers at the store level might have misgivings about the implications of self-checkout installations. The business reason behind the move to re-deploy resources to service-oriented areas in the store needs to be clearly conveyed to the staff. Further, the aim of self-checkout is to enhance personalized service at the store, although it might appear to be leading to more de-personalization. These issues need to be clarified, and awareness about the benefits of self-checkout must be clearly articulated at the store level for optimal success with any implementation.
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