Half Of Retailers Say Their Software Won’t Support Omni Channel
Nearly half of respondents claim their technology won’t support omnichannel retail functions such as ship-from-store, in-store pickup and save-the-sale
DALLAS – Sept. 20, 2016 – Kibo, the world’s leading Cloud-based unified omnichannel commerce platform, today released a report on bridging the digital and in-store gap entitled, “In-Store Meets Online: Unifying the Retail Customer Experience.” The study divulges major retailers’ business strategies for adopting omnichannel technologies and reveals their beliefs about consumer demand.
According to the report, sponsored by Kibo, WBR Digital and Future Stores, a complete integration of business-critical technologies is a major driver for success in omnichannel retail and overall retail performance. This includes using ecommerce websites to show in-store promotions, personalized content, pickup methods and loyalty programs; using order management systems to offer pick-up or ship-from-store; using an in-store mobile platform to help save-the-sale; and more. The report identifies the three major contributors that hinder omnichannel adoption, and sheds light on retailers’ success and adoption of personalization, consumer data collection and saving the sale.
- Almost one quarter of retailers indicated they have no targeted or personalized marketing
- 77% of retailers use some type of mobile or tablet device to assist customers in-store
- 66% of retailers don’t offer in-store pickup
- 42% of retailers plan to invest in in-store pickup in the next 12 months
- 29% of retailers are skeptical or feel they don’t have an accurate view of their inventory
- 39% to 54% of respondents claim their technology won’t support omnichannel retail functions such as ship-from-store, in-store pickup and save-the-sale
From the report:
“As customers approach eCommerce, their expectations go beyond that single channel into a connected commerce environment that retailers must be prepared to deliver. To do so, they must effectively bridge the gap between consumers’ digital and in-store shopping patterns, and drive traffic between the two without losing consumers’ business and their loyalty. Retailers have made progress in this direction – however, on a relatively untested landscape, concerns over investing in new technologies have delayed important steps forward.”
Click here to download the Future of Stores study.
Kibo is the strategic merger of industry leaders MarketLive, Shopatron and Fiverun. With a combined 40 years of innovations, we’re joining forces to help retailers and branded manufacturers unify the consumer experience. Kibo is a complete omnichannel commerce platform, delivering the lowest total cost of ownership and the fastest time to market. With predictive technologies and enterprise performance, we can help you achieve increased sales. No matter the challenge, Kibo powers your success. For more information, visit kibocommerce.com.
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