Handpoint brings its award winning EMV platform to North America

PALO ALTO, Ca. — March 27, 2015 — With just over 100 days to go until the “liability shift,” the transition to EMV in the US is creating significant confusion along the entire payments value chain, from merchants, to sellers, to ISVs and processors.  All these players in the ecosystem are struggling to get through long queues of EMV certifications, ISVs are challenged to offer integrated EMV and stay out-of-scope, sellers are wondering when they will have EMV solutions that they can sell, and merchants are wondering what EMV is.
Fortunately, the US is not the first country to have made the switch from magnetic stripe to chip cards (EMV). There is an important opportunity to learn from those who have navigated these transitions globally.  “We’ve seen these migrations in multiple markets. While there are important specifics, many outcomes are the same because the transition from magstripe to EMV has consistent challenges,” says David Gudjonsson, CEO at Handpoint.  To help make the transition faster and easier, Handpoint is bringing its complete EMV payments solution from Europe to the US and Canada.  
Handpoint provides a compelling option for “next generation” POS solutions looking to bring enterprise class capabilities to the SMB sector.  Today, POS developers in the US can integrate to the Handpoint APIs and SDKs (see dev.handpoint.com) in hours, and have access to not only Handpoint’s cool and affordable secure card readers, but also Handpoint’s PCI-DSS gateway, pre-certified out-of-scope EMV+MSR+NFC (including Apple PayTM) payments, and global processing capabilities.  
 “It is typical to hear the non-experienced payment providers say that EMV only adds a few additional fields to a traditional payment message, so it can’t be that much more complicated. But those players are in for a big surprise.” Relative to today’s magnetic stripe payments environment, EMV requires a completely different design of payment processes (especially for integrated point-of-sale systems). The development time is often measured in years, and the certification and integration path for inexperienced teams takes another 10 months on average.  Furthermore, being EMV-ready does not eliminate the need to comply with PCI security requirements. 
The Handpoint solution will debut in the US in booth # 211 at the ETA Transact 15, March 31 to April 2 in San Francisco.
About Handpoint Inc.
Handpoint provides a complete payment solution as a service for next generation Point of Sale, delivering pre-certified chip (EMV) and contactless (incl. Apple Pay) payments to POS developers with just a few lines of code.  Handpoint has been a global innovator in payments, winning both the prestigious FinTech Innovation Award 2015 for Mobile POS and the Payments Awards 2014 for the world’s first PCI-certified point-to-point encryption for mobile (PCI-P2PE). Handpoint provides this payment service with sleek card readers in Europe, South-Africa and now expanding to North America. Learn more at www.handpoint.com or explore our simple APIs and SDKs at dev.handpoint.com.