Harmons Selects Unata to Provide Enhanced Digital Shopping Experience


SALT LAKE CITY, Oct. 25, 2017 /PRNewswire/ — Harmons, Utah’s family owned and locally operated grocery chain, has teamed with Unata, the leading provider of 1-to-1 digital solutions for grocers, to develop a new eCommerce and online list-building experience for patrons. Harmons’ new online program will allow customers in select markets to visit harmonsgrocery.com and build personalized grocery lists and pick up items curbside at their convenience. Harmons expects to go live with its first locations in the first quarter of 2018 with additional stores coming online throughout the year.

Established in 1932, Harmons has built its foundation on the key values of integrity, community, tradition, innovation and quality. Harmons’ commitment to customer satisfaction has helped to foster a vibrant foodie culture in the Utah market. The brand is trusted as Utah’s neighborhood grocery with 17 locations and two more currently under construction. Harmons strives to exceed its customers’ expectations on every level and this partnership with Unata will enable Harmons to better serve its customer base.

“Our team is what makes our in-store customer experience so unique and what sets us apart from other retailers,” said Bob Harmon, Harmons Vice President for the Customer. “With our focus on moving toward a new digital experience, we recognize the importance of ensuring that our online presence is an extension of the in-store customer service experience. After seeing what Unata’s platform is capable of, we are confident it will enable us to exceed our customers’ expectations.”

Harmons new digital platform will leverage Unata’s award-winning UX design to create easier and faster user navigation. The new platform will also leverage Unata’s proprietary personalization engine, using state-of-the-art machine learning algorithms to offer shoppers a 1-to-1 experience across every digital touchpoint. With this combination, Harmons will make online shopping and list building more convenient, efficient and personalized than ever before.

“We’re thrilled to announce our partnership with Harmons, a long-standing, family-owned grocer with a focus on innovation and quality,” said Brandon Carlos, Senior Director of Partner Success at Unata. “With Harmons’ dedication to customer service and our commitment to a highly personalized experience, I’m confident that together, we’ll provide an unparalleled level of service online.”

About Harmons
Since 1932 Harmons Grocery Store’s passion for quality, service and innovation has provided the building blocks to expand from a single fruit stand to 17 thriving locations. Harmons is known for its unique grocery industry approach, which provides added value to its customers with fresh foods prepared in-store by chefs, artisans and experts; products sourced locally from Utah growers, artisans, and vendors; and a robust sustainability program. For more information about Harmons stores, please visit harmonsgrocery.com.

About Unata
Unata powers industry-leading digital experiences for North America’s most well-respected grocers, with the mission to innovate the future of the grocery shopping experience. Unata enables 1-to-1 eCommerce, eCircular and eLoyalty experiences, powering the entire digital grocery experience through a single platform. Unata’s award-winning work is featured by retailers including Lowes Foods, Raley’s, Longo’s and more. To learn more, visit www.unata.com or follow Unata on Twitter or LinkedIn

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