Howard Company To Display Line of ​Digital Signage at #NRAShow

howard company

Brookfield, Wisc. (May 4, 2016) – Providing its business partners with top-of-the-line QSR drive-thru lane products that enhance the customer experience is a number one priority for The Howard Company.  The Howard will be offering 2016 National Restaurant Association exposition guests the opportunity to explore everything from directional signs to full-sized menu boards May 21-24 in booth #5401 on the main floor in the McCormick Place exhibition hall.

The booth will feature the best of digital drive-thru menu boards in the industry: Samsung, which offers the brightest illumination available, and Peerless, which continues to demonstrate flexible modular panels to fit the Howard’s custom size boards. Our traditional menu board line – DT Choice – is updated using LED lighting to more evenly illuminate full graphics or menu strips. Dark spots and burned out ballasts are problems of the past with LED technology.

Additionally, we are proud to offer our business partners a full array of drive-thru products. From the directional signs guiding restaurant guests to your shop, canopies, communications systems, order confirmation systems and clearance bars, to colorful window graphics promoting specials or branding, The Howard Company is your place to call if you are looking for high quality products at a fair price. We recognize the value of giving restaurants the well-constructed marketing tools they need to maximize their investment in drive-thru equipment. We are able to ship our custom drive-thru products in 10 business days, and even offer installation through our connections with a national installation cooperative. The Howard Company’s drive-thru products are available in seven stock colors, with the ability to customize the color to match your restaurant décor.

Whether supplying drive-thru equipment to one store, or doing a national roll-out for multi-unit chain restaurants, The Howard Company is capable of fulfilling every QSR drive-thru need and continues to strive to be the cutting edge leader in the menu board industry.

“Our drive-thru complement of products offers the ability to customize for the smaller store operator as well as roll-out equipment for the large chains. Any drive-thru experience must make drive-thru lane guests as comfortable as they might be in the store,” says Doug Watson, Howard Company President and CEO.  “Stop by booth 5401 and let us show you how we can help you maximize your drive-thru lane investment with our Howard Company line of equipment.”

About The Howard Company, Inc.

Founded in 1950, The Howard Company, Inc. and its sub-brands specialize in the design and manufacture of Point-of-Purchase displays, menu boards and graphics for the food service industry. The employee-owned company also serves domestic and international markets in food service, beverage, and financial trades and targeted retail industries such as hardware, automotive and home center displays.

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