HYPR Corp. Launches Secure Biometric Shopping Platform for Major Retailers
NEW YORK, Jan. 11, 2016 /PRNewswire/ — HYPR Corp., top innovator in the growing biometric authentication arena, has announced the availability of its latest secure biometric shopping platform designed for the eCommerce sector. The company offers interoperable software solutions that enable Fortune 500 enterprises to deliver secure, password-less experiences to their customers across mobile, desktop, and IoT systems.
The announcement comes ahead of the National Retail Foundation’s Annual Convention & EXPO aka “Retail’s BIG Show” at the Jacob K. Javits Convention Center.
In response to the rising rate of personal data theft, HYPR has developed a cybersecurity solution that decentralizes the storage of encrypted biometric data so that it can be used safely in lieu of alphanumeric passwords. Reliance on this type of data, i.e. fingerprint, facial and voice recognition, has become increasingly popular, especially following numerous data breaches this past year that involved compromised passwords.
“With a noticeable uptick in online identity theft, enterprises and retailers must strive to prevent potentially dire situations,” said Ann Johnson, Vice President of the Enterprise Cybersecurity Group at Microsoft. “By implementing HYPR for a biometric shopping experience, they can drastically decrease the vulnerabilities cause by ineffective passwords.”
The biometric security space has gained significant enterprise validation, as traditional identity verification measures continue to fail. HYPR’s solution is already deployed across millions of users by large banks, mobile wallets and healthcare providers. The company also works with IoT system makers including connected car, connected home, and smart lock manufacturers. Their next frontier for deploying a secure biometric user experience is retail, an industry that struggles to maintain consumer trust in the age of connected devices.
“The future of retail lies in a biometric shopping experience, and HYPR is working to secure that future. Issues of data privacy have come to the forefront in our connected world, and passwords are no longer offering consumers sufficient protection,” said George Avetisov, CEO and Co-Founder of HYPR. “HYPR successfully alleviates potential for credential theft by offering enterprises an array of secure biometric alternatives to passwords.”
Fortune 500 enterprises trust HYPR to scale multi-factor biometric authentication across millions of users. HYPR biometric security solutions integrate seamlessly into employee and customer-facing applications — allowing users to authenticate with fingerprint, voice, face, palm and eye recognition. As a fully interoperable solution, HYPR empowers companies worldwide to deliver a secure password less experience across mobile, desktop and IoT systems. Additional information is available at: https://www.hypr.com/
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