IHOP® Restaurants Opens Small Format, On The Go Location At Dallas Fort Worth Airport

Editors note: – It’s not about Point of sale, but IHOP is one of my favorite breakfast places (along with Perkins.) and the news is interesting.  So here it is.  

GLENDALE, Calif., Oct. 25, 2017 /PRNewswire/ — Today, IHOP® Restaurants announces the opening of the first post-security airport location, an IHOP Express®, located at Dallas Fort Worth International (DFW) Airport in Terminal E. The newest location is in response to longtime guest demand for delicious IHOP food on the go and part of the brand’s growth strategy, which includes expanding its overall traditional restaurant footprint, introducing smaller prototype restaurants, and building its portfolio of locations at captive places like airports, travel centers, casinos, and universities.

IHOP On The go Express

Passengers visiting the IHOP Express at DFW Airport will be able to enjoy a wide variety of their favorite, freshly prepared menu items 24 hours a day. Signature foods like the brand’s world-famous Buttermilk pancakes, four-egg omelettes, signature sandwiches, salads, appetizer platters and hand-seasoned burgers served on a Brioche bun will all be available for in-restaurant and take-out dining; most made-to-order items are ready in seven minutes or less — ideal for those in a hurry.

During development, D&B Mitchell Group, franchisee of the IHOP Express at DFW Airport, kept travelers top of mind by adding unique, location-specific features such as:

  • A Coffee Bar with specialty drinks like lattes and espresso beverages
  • Grab ‘n Go hot items including burritos and bowls
  • A full bar with wine, spirits, brunch-inspired cocktails, and local craft beers

“The opening of IHOP Express at DFW Airport demonstrates our commitment to being where our guests are today, and where they want us to be in the future,” said Darren Rebelez, President, IHOP. “We continue to build on, refine and enhance all areas of the business that have made IHOP a leader in family dining, including expanding our total number of restaurants and introducing new formats that meet guest needs.”

Since 1958, IHOP has been the trusted place for guests to enjoy freshly-made, distinctive breakfast foods and more all day, every day. Today, there are more than 1,750 IHOP restaurants around the world – all franchised owned and operated. DFW Airport, which was voted the 2017 Best Large Airport in North America for Customer Satisfaction, according to Airports Council International, and serves as a major hub for domestic and international travel, is an ideal partner in helping IHOP deliver its hallmark dining experience to loyal fans on the go as well as introduce the brand new guests. 

“We’re pleased to have D&B Mitchell Group, who was voted the 2017 Concessionaire of the Year by the Regional Minority Enterprises Agency, join the IHOP Family and serve as owner and operator of the IHOP Express at DFW,” continued Rebelez. “Their reputation for consistently providing an exceptional guest experience in their restaurants aligns perfectly with IHOP’s core values.”

“Our team is incredibly proud of the work that went into bringing the IHOP brand to DFW Airport,” said Don Mitchell, Senior Partner at D&B Mitchell Group, the Dallas-based company that owns and operates the IHOP Express at DFW Airport. “Our goal is to provide the same great, freshly made food that IHOP is known for along with the fast and convenient service that busy travelers are looking for, without compromising on the hospitable dining experience that makes the brand stand out.”

By the end of this year, approximately 80-95 new IHOP restaurants are expected to open with the majority of the locations being in the U.S. The brand also added to its global portfolio in 2017, launching concepts in Thailand, Lebanon, and India. Additionally, the entire IHOP system is undergoing a design transformation — the most robust remodel program in the brand’s nearly 60-year history. By the end of 2018, approximately 1,000 IHOP restaurants will showcase the new image and the entire system will be updated by the end of 2020. The remodel program, which is expected to total close to $200 million once complete, accounts for changing guest preferences and includes technology enhancements to support the in-restaurant and IHOP ‘N GO® dining experience.

For more information about the IHOP development story, IHOP Express at DFW Airport and hi-res photos, please reach out to Sami Newman at snewman@devriesglobal.com. Interviews with the IHOP executive team may be made available upon request.

For nearly 60 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. Today, there are more than 1,750 IHOP restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Mexico, Guatemala, Panama, Lebanon, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar, Thailand, India and The Philippines. IHOP restaurants are franchised by affiliates of Glendale, Calif.-based DineEquity, Inc. (NYSE:  DIN). 

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