InComm Study Shows Gift Card Popularity Increasing During Holidays

holiday gift cards

“Gift cards have long been a popular option during the holiday season, and that popularity continues to grow as consumers embrace the advantages of prepaid, and as a greater selection of gift cards becomes more widely available,” said Brian Parlotto, Sales & Marketing Executive Vice President at InComm. “By partnering with some of the biggest retailers and most popular brands, we are making sure that gift cards, one of the most popular gift options of the season, continue to be the most convenient and versatile option for busy consumers.”

Gift cards are often sought after by consumers who have long shopping lists to complete by the end of the season. According to a survey by the National Retail Federation last year, only 10 percent of shoppers said they were done shopping by the middle of December. That leaves 90 percent of consumers that can benefit from the comfort, convenience, and versatility of gifts cards during the last two weeks of the holiday season. With a wide variety of denominations and brands, gift cards are the preferred choice for consumers.     read more

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