Internet Retailer Conference and Electronic Retailing Association Announce Alliance

Partnership Will Promote Business Development, Networking and Educational Opportunities Between e-commerce Retailers and Direct Marketers


WASHINGTON DC (April 21, 2016) – Reflecting the increased synergy and overlap between the e-commerce retail and direct marketing communities, The Internet Retailer Conference and Exhibition (IRCE) ( and the Electronic Retailing Association (ERA) ( have joined forces to deliver business development and educational opportunities to their respective communities.  

The participants in the Internet Retailer Conference and Exhibition include the world’s most innovative e-commerce professionals, while Electronic Retailing Association members comprise the leaders in direct response television, online and radio.  Together, their strategic alliance will provide access to business growth networking and educational resources opportunities for both constituencies.

The cornerstone of the IRCE-ERA partnership is three major educational and networking events: IRCE in Chicago in June; D2C in Las Vegas in September, and The Great Ideas Summit in San Juan, Puerto Rico in February 2017.  Participants from both communities will be able to take advantage of special offers for first-time attendees at each event, as well as targeted conference sessions, workshops, and business development opportunities.

 “It is a critical part of ERA’s mission to help our members interface with and understand the e-commerce industry.  At the same time, we know that our members’ extensive experience in direct to consumer marketing offers the online community a proven road map to success.  Partnering with IRCE will offer extraordinary opportunities for e-commerce retailers and direct markets alike to learn and benefit from both of their unique perspectives,” said Chris Reinmuth, President of Electronic Retailing Association.

“We believe that our two communities can learn a lot from each other,” said Joan Dyer, Director of Marketing for IRCE. “To that end, we are excited to partner with ERA, and encourage people to engage more actively across all three events.”

 IRCE is celebrating its 12th year as the world’s largest and most well-known e-commerce conference and exhibition, with nearly 10,000 attendees, 220 expert speakers, 130+ conference sessions, and 600 exhibitors.

About IRCE:

IRCE, a division of Emerald Expositions, delivers high-value and industry-leading conferences and exhibitions, including IRCE, the world’s largest e- commerce event, and a series of targeted partner events throughout the year. Visit for more information.

About Emerald Expositions:

Emerald Expositions is a leading operator of large business-to-business trade shows in the United States, producing more than 85 trade shows and conference events per year, across numerous markets, including general merchandise; sports; hospitality and retail design; jewelry, luxury, and antiques; e-commerce; photography; decorated apparel; building; healthcare; and military.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace.  ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response.  In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer.  Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. 

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