inVRsion to Showcase Next-Generation Virtual Reality Shopping Experiences at #NRF17

inrvision vr

International Startup Develops Award-Winning IT Solutions to Drive the Future of VR Commerce

NEW YORK (January 3, 2017) – inVRsion, an Italy-based startup that develops real-time room-scale virtual reality (VR) applications for retailers, CPG companies and market research organizations, is set to showcase their innovative technology at Retail’s Big Show, NRF 2017, Booth #1254 (1st floor) and #RP3 (level 4 – innovation lab), January 15 – 17, in the Jacob K. Javits Convention Center in New York City.

inVRsion will be exhibiting at NRF for the first time to demo its flagship product, ShelfZone, a next-generation virtual reality simulator that reproduces shops, supermarkets, malls and retail spaces with stunning realism for an immersive VR experience for both consumers and businesses. ShelfZone collects data to analyze user behavior to help companies better understand the path customers take while shopping.

“We’re very excited to show NRF attendees how innovative and ultra-realistic our award-winning customized virtual reality technology truly is,” said Matteo Esposito, CEO of inVRsion. “For the first time, our solutions combine VR, eye-tracking and artificial intelligence to enable companies to study stores and consumer behavior in a better, faster and more cost-efficient way. ShelfZone is driving the market for the e-commerce of tomorrow, analyzing VR data to reinvent new shopping experiences.”

Recently, the company won three POPAI Awards in Italy, The Global Association for Marketing at Retail, for Best in Show, Best In-Store Technology and Critic’s Choice. InVRsion was also the only VR-company to be selected worldwide to participate in Walmart’s Innovation Lab, and is currently developing e-commerce solutions in virtual reality using Watson, the IBM artificial intelligence system.

inVRsion’s VR incorporates high-end solutions, capable of producing outputs that also integrate third party systems such as Spaceman by Nielsen, non-VR projection systems or ERP/CRM legacy systems while supplying three different assets. These assets include design, production and installation of virtual rooms; supply of software solutions for real-time room-scale VR simulators; and development of optimized 3D contents for immersive and interactive virtual reality.

For more information on inVRsion, please visit

About inVRsion

inVRsion is an Italy-based company specialized in VR real-time room-scale simulators. Founded in 2015 by Matteo Esposito, Paolo Pascolo, Flora Caroli and Luca Ferrari Trecate, its mission is to create Virtual Rooms in which business contexts can be simulated with the purpose of showrooming and carrying out market research. does not sell products or services.  Please visit the POS Retail software page, POS hardware page and POS Hospitality page (see left side menu above) to find great POS products from various vendors.  Please let vendors know you’ve seen their products here. Thank you.
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