Kawasaki Launches E-Commerce Platform for Consumers
San Luis Obispo, Calif, April 28, 2016– Kawasaki Motors Corp., U.S.A., recently announced that it has launched an e-commerce platform on its official website, Kawasaki.com, supported by the integration of Kibo’s distributed order management solution. The online retail space gives consumers the ability to purchase genuine Kawasaki accessories, apparel and gifts, with the option of having those items shipped directly to a local dealer or to a personal address.
All genuine Kawasaki products purchased through Kawasaki.com are shipped FREE if consumers choose to pick up their items at a local participating dealer, helping to build a stronger relationship between dealers and their customers. Direct to consumer shipping is available via standard shipping rates.
“Consumer retail has evolved considerably in recent years. Online e-commerce dominates the marketplace, and is an integral part of today’s business,” said Kawasaki Accessories Marketing and Sales Manager, Holly Hagerman. “The introduction of the e-commerce platform on Kawasaki.com allows the company to introduce customers to the dealers while also increasing customer satisfaction. “
The Kawasaki.com website has catered to the consumer experience since its launch, with easy navigation, large pictures and a variety of product images. The site welcomes over 25,000 visitors a month on the accessories homepage and the new integrated order management platform from Kibo will allow those visitors to purchase genuine Kawasaki products directly from Kawasaki’s distribution network.
“One of the most compelling statistics in integrating the Kibo service was the amount of traffic that it brought to dealers,” continued Hagerman. “The ability to bring more customers into the dealerships is critical, as additional in-store purchases are made over 40 percent of the time. It also allows consumers to see the wide range of products Kawasaki currently has to offer, establishing a relationship with their local dealer.”
“Kawasaki’s new program provides the ultimate shopping experience for customers: the convenience of online shopping and multiple fulfillment options combined with access to expert and personalized service from a local Kawasaki dealer,” said Kenneth Frank, CEO, Kibo. “We are excited to partner with Kawasaki to help them grow their online presence, drive traffic to their dealer network, and meet growing customer expectations.”
Kibo is the world’s leading cloud platform for unified commerce, including distributed order management that allows multi-channel distributors like Kawasaki the chance to get orders in the hands of online shoppers. Within the powersports industry, dealers fulfill 85% of online orders, resulting in increased sales and shipping efficiency.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, side x sides, and Jet Ski® watercraft through a network of almost 1,200 independent retailers, with close to an additional 7,400 retailers specializing in general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with approximately 300 of them located at KMC’s Irvine, California headquarters. Kawasaki’s tagline, “Let the good times roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com
Kibo is the strategic merger of industry leaders, MarketLive, Shopatron, and Fiverun. With a combined 40 years of innovations, we’re joining forces to help retailers and branded manufacturers unify the consumer experience. Kibo is a complete omnichannel commerce platform, delivering the lowest total cost of ownership and the fastest time to market. With predictive technologies and enterprise performance, we can help you achieve increased sales. No matter the challenge, Kibo powers your success. www.kibocommerce.com
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