Lavazza to launch Lavazza ¡Tierra! and Grand Hotel at the 2016 #NRAShow
(May 21st, 2016) Lavazza returns to the National Restaurant Association show in Chicago to showcase an array of coffees specifically crafted for restaurant and hotel trade partners.
As part of a global strategy to offer optimal product and service solutions to the foodservice industry, Lavazza will introduce a new product line for hotels, Grand Hotel, as well as the new single-origins from Tanzania and Brazil, known as ¡Tierra! Single Origins.
Designed to exalt the Lavazza Experience, the newly-designed 3,000 sq. ft. booth is divided into areas that will allow visitors to appreciate and enjoy the brand’s channel-specific product offering, exemplified also by signature Lavazza recipes, that will be professionally prepared on premises by Lavazza’s baristas and Training Center experts.
Lavazza !Tierra¡ Single Origins is a sustainability project that originated in 2002 and was developed in collaboration with NGO Rainforest Alliance, in an effort to improve the social and environmental conditions and production techniques of coffee-growing communities across Ethiopia, Tanzania, Vietnam, Brazil, India, Peru, Honduras and Colombia.
“Key aspects of the !Tierra¡ Single Origins range reflect our commitment to offer the best coffees, with a distinct flavor characterization, as well as an ethically sustainable supply chain”, said Ennio Ranaboldo, Chief Executive Officer of Lavazza in North America. “We are excited to showcase these extraordinary products in a context that speaks to the passions and style of the Lavazza brand.”
“We feel !Tierra¡ Single Origins will resonate strongly with those operators who are seeking authenticity and distinction for their coffee programs”, Michele Abo, Lavazza’s Chief Sales Officer of Lavazza in North America, explains. “We look forward to sharing this experience with our restaurant and hotel partners.”
Lavazza will be at the NRA Show, booth #9403, at Lakeside Center, from May 21st – 24th, 2016 in the McCormick Place Convention Center – Chicago, USA.
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