Lightspeed Appoints NKPR as PR Agency of Record

Leading point-of-sale solution ignites the omnichannel business capabilities of over 36,000 customers, managing $12 billion in transactions across 100 countries with a focus on the independent retailers and restaurants that light up city streets

June 21, 2016 (Toronto, ON) – Lightspeed, the most powerful cloud-based POS and eCommerce solution for retailers and restaurants, has selected Toronto and New York-based agency NKPR as its public relations agency of record. NKPR will lead a comprehensive communications strategy to drive widespread awareness for the dynamic tech innovator, sharing how Lightspeed is upending the traditional retail system to seamlessly power independent businesses. Lightspeed selected NKPR for its strong ties to the lifestyle sphere and its demonstrated success in driving stories for retail partners. NKPR’s PR plan will include media relations across North America, strategic partnerships with aligned brands/events and thought leadership.

“Lightspeed is an industry leader – our omnichannel tools offer growing companies and entrepreneurs the ability to fulfill their dreams of running a thriving business,” says Dax Dasilva, CEO, Lightspeed, “The system gives small and medium-sized businesses the ease of use and data to flourish in their respective industries, allowing them to focus on creating memorable experiences for their customers.”

Founded in Montréal in 2005 by CEO Dax Dasilva, one of Lightspeed’s key differentiators is its intuitive, user-friendly platform that’s driven by design. Optimized to serve small and medium-sized businesses, its powerful retail, eCommerce and restaurant solutions provide users unlimited access to their sales, customer and inventory data at any time, from anywhere in the world.

Now 11 years after its establishment, the company fuels a wide range of customers, from up-and-coming start-ups, to must-visit city restaurants, to international powerhouses, with a notable client roster that includes TOMS, DASH, Malin + Goetz, Heineken, Lacoste and many more.

“Lightspeed is the only POS solution of its kind – offering retailers and restaurants the omnichannel solution they need to thrive and grow in increasingly competitive markets. For us, telling the Lightspeed story is really telling the story of thousands of independent businesses that build up our dynamic communities,” said Natasha Koifman, President of NKPR. “We’re excited to be partnering with a Canadian tech innovator that’s not only changing the retail space for business owners, but also introducing consumers to a new way of shopping both in-store and online.”

“Natasha and her team share our purpose in ‘lighting up’ city streets. NKPR will be an active part of sharing Lightspeed’s story, and further building meaningful relationships with prospective partners,” adds Dasilva.

Most recently, Lightspeed launched its omnichannel solution, seamlessly connecting its retail and eCommerce platforms so that customers can sell everywhere at anytime.

As a measure of proven success, current customers have seen a 20% increase in sales with the first year of using Lightspeed products.

Headquartered in Montreal, Canada, Lightspeed is the most powerful cloud-based commerce solution for independent businesses, in-store and online. More than 36,000 retailers and restaurateurs processing over $12 billion in transactions annually use Lightspeed to grow and manage their entire business. Founded in 2005 with offices in Canada, USA, and Europe, Lightspeed is backed by Accel Partners, iNovia Capital, Caisse de dépôt et placement du Québec (CDPQ) and Investissement Québec (IQ). Find us and our customer love by visiting,, Twitter: @LightspeedHQ (@LightspeedResto), and Instagram: @LightspeedHQ.

Founded in 2002, NKPR is a Toronto and New York-based full-service public relations, digital and talent agency led by president, Natasha Koifman. With a long-standing and proven record of success in the luxury, lifestyle, fashion, beauty and entertainment sectors, NKPR practitioners are relationship builders who specialize in strategic public relations and marketing programs. Client experience includes, Kiehl’s, Rudsak, Saje Natural Wellness, DAVIDsTEA, HotelTonight, MECand more. For additional information, visit or follow on Facebook and Twitter/Instagram @NatashaNKPR

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