Mastercard Brings Everything #ThatsPriceless to MLB All-Star Week
Masterpass will provide exclusive access to events and experiences in Miami leading up to the Midsummer Classic
PURCHASE, NY – July 6, 2017 – Start by meeting some of the greatest MLB players of all time, then relax at an exclusive poolside lounge before taking in an intimate performance by GRAMMY® and Academy Award®-winning artist and Stand Up To Cancer Ambassador Jennifer Hudson, and wrap up the weekend with a Sunset BBQ hosted by “Big Papi” David Ortiz. Masterpass is the key to accessing all of these experiences and more leading up to the 2017 MLB All-Star Game presented by Mastercard.
THE Masterpass DECK: Friday, July 7th – Tuesday, July 11th
The Masterpass Deck at MLB All-Star FanFest™ in the Miami Beach Convention Center will give attendees the opportunity to Masterpass a commemorative All-Star Game Topps® trading card and receive access to the upper deck which will feature MLB alumni meet-and-greets, a Priceless Surprises wheel and interactive baseball experiences throughout All-Star Week.
THE Masterpass HOUSE: Saturday July 8th – Sunday July 9th
The Masterpass House at W South Beach tops the list of experiences available exclusively to Masterpass users. Visitors to the house can design and purchase with Masterpass custom pennants by Blue Logan and enjoy a live DJ set by MICK.
On Saturday evening, Stand Up To Cancer, a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, will host an intimate poolside performance by Stand Up To Cancer Ambassador Jennifer Hudson. On Sunday evening the Masterpass House will close with a private Sunset BBQ hosted by David Ortiz. Tickets to both events are limited and will be available when you pay with Masterpass at the Masterpass Deck at the MLB All-Star FanFest™. Mastercard will donate 100 percent of the purchase price to Stand Up To Cancer.
“With baseball celebrated as America’s favorite past time it provides us a unique opportunity to deliver something special for fans, something truly Priceless,” said Andres Siefken, executive vice president, North America marketing and communications, Mastercard. “Through our longstanding partnership with MLB we are able to deliver not just access but an opportunity to enhance the baseball fan experience throughout the season by integrating advanced payment options, driving fan engagement and delivering truly memorable moments.”
Baseball fans outside of Miami will be able to experience MLB All-Star Week moments as well. Each Masterpass touchpoint will be amplified nationally through a series of engaging content on @Mastercard social channels, showcasing how Masterpass can help people access once in lifetime experiences. To bring these Priceless moments directly to a national audience, fans who engage with @Mastercard using #ThatsPriceless on Twitter may be sent personalized “autographed” digital photos from select MLB alumni.
The week culminates with the 2017 MLB All-Star Game presented by Mastercard at Marlins Park™, home of the Miami Marlins, and broadcast live on FOX at 7:30 p.m. ET on July 11. Marlins Park™ will be the first fully contactless stadium to host MLB All-Star Week. To celebrate this, attendees can take advantage of an exclusive Masterpass offer.
During the All-Star Game broadcast, Mastercard and Major League Baseball will provide 18 childrenfrom local chapters of MLB’s official charity, Boys & Girls Club of America, the opportunity to participate in a truly Priceless experience as “Youth Ambassadors.” The participants will take the field with the All-Star Game starters during the pre-game ceremonies and stand side by side with them during the National Anthem.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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