Mastercard Makes Shopping A Breeze For Fitbit Users
PURCHASE, N.Y.–(BUSINESS WIRE)–Today Mastercard announced that it was bringing Mastercard contactless payments to Fitbit’s (NYSE: FIT) first smartwatch, Fitbit Ionic™. With Fitbit Ionic, health and fitness enthusiasts who use the device will be able to add their eligible cards to their fitness smartwatch and pay by simply tapping their device near a contactless terminal at more than 6.6 million merchant locations globally.
Starting today, users can pre-order the Fitbit device on Fitbit.com, for general availability in October. The payment functionality will be initially supported in the United States with participating issuer banks, and will expand to other markets across the globe soon after.
“Consumers today are expecting technology to help them accomplish life’s daily tasks with as few steps or clicks as possible,” said Kiki Del Valle, senior vice president, Commerce for Every Device, Mastercard. “By adding payment capabilities to a Fitbit device, Mastercard cardholders who are already on-the-go can easily buy what they need without having to bring their wallet with them.”
Mastercard’s industry-leading token services provides consumers the freedom to shop using the device most convenient to them, with the highest level of security available for payments. As part of this service, Mastercard generates a unique alternate number or “token” for the 16-digit card number found on the front or back of a payment card. The token number is not only different from the card number but is also, on its own, useless when trying to perform a transaction via a different device. Tokens are a safer way to process payments without actual bank or credit details being exposed.
“We’re focused on delivering the features that add that right level of utility to our users, so they can focus on reaching their health and fitness goals. Fitbit Pay lets you make payments on the go directly from your wrist with Fitbit Ionic, adding convenience to your life and the ability to leave your smartphone and wallet at home,” said Jon Oakes, vice president, Product Management, Fitbit. “We’re delighted to work with Mastercard to deliver the freedom of contactless payments to our users.”
By adding payments capability to Fitbit Ionic, Mastercard is ensuring that everyone, everywhere has the ability to make and receive secure payments using any connected device across a number of different verticals such as wearables, connected cars, smart home and retail.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products includes Fitbit Surge®, Fitbit Blaze®, Fitbit Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit Aria® and Fitbit Aria 2™ Wi-Fi Smart Scales. Fitbit products are carried in 55,000 retail stores across 65 countries around the globe. Powered by one of the world’s largest social fitness networks and databases of health and fitness data, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.
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