Medical Specialties Distributors Selects Insite Software and NorthPoint Digital to Modernize eCommerce Efforts to Support Growth and Expansion into New Markets

Medical Supply Company Leverages Industry-Leading InsiteCommerce

Medical Supply Company Leverages Industry-Leading InsiteCommerce B2B eCommerce Platform and Award-Winning Digital Technology and Design Expertise From NorthPoint Digital

MINNEAPOLIS, MN and NEW YORK, NY–(Marketwired – Sep 22, 2015) – Insite Software[1], a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers and distributors, and NorthPoint Digital[2], an award-winning provider of digital technology and design consulting, today announced a collaboration to support Medical Specialties Distributors[3] in its implementation of a next-generation B2B eCommerce platform.

For more than 30 years, Medical Specialties Distributors (MSD) has committed to helping customers improve patient care while reducing their operating costs by providing an integrated, outsourced offering of mission-critical services. The company needed to revamp its B2B eCommerce solution to a more modern, scalable platform that would enable MSD to increase Web transactions, move into new markets with new service offerings, and continue to drive sales and revenues.

Insite Software partner NorthPoint Digital worked with MSD to develop a comprehensive eCommerce business and content development strategy to help improve its online user experience. InsiteCommerce[4] was selected as the new B2B eCommerce platform due to its industry-leading B2B functionality and flexibility, and ability to seamlessly integrate with MSD’s enterprise resource planning (ERP) system.

“A modern eCommerce platform offering exceptional user experience is key to achieving MSD’s near-term business goals for revenue growth and expansion into new markets,” said MSD’s chief information officer, John Dunne. “NorthPoint Digital has been instrumental in providing the digital strategy to revamp our outdated eCommerce solution and recommended the InsiteCommerce platform with its B2B eCommerce strengths as the backbone to support our digital commerce channel. We look forward to deploying the new site later this year.”

“Distributors such as MSD continue to understand the value of digital commerce as not only a strategic component to their overall business, but also as a revenue-enabler and key to expanding their reach into new markets to unlock a whole new universe of buyers,” said Insite Software’s chief executive officer, Tony Abena. “We look forward to working with our partner NorthPoint Digital through the implementation process to help advance MSD’s digital commerce strategy and business goals.”

“Together with Insite Software, we are enabling MSD to expand its market presence by delivering a digital commerce platform that can grow with their business and deliver a return on investment that positions the company as a leader in its market,” said NorthPoint Digital’s vice president of eCommerce and platform strategy, Chris Peña.

About Insite Software
Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 200 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers, is fully integrated with leading ERP, CRM and Web Content Management systems, and can be flexibly deployed either on premise or in public/private clouds. Learn more about Insite Software at[5].

About NorthPoint Digital
NorthPoint Digital delivers highly scalable technology and design solutions to transform user experiences in an evolving digital landscape. NorthPoint Digital has deep roots in web content management, experience design, system integrations and migrations, and has helped Fortune 500 companies deploy multi-channel, multi-faceted experiences. NorthPoint Digital’s extensive knowledge stretches across various technical tools, integration points, frameworks, databases, languages and business drivers — providing a unique perspective and great depth for all client engagements. Visit[6] to learn how they help organizations drive results digitally.


  1. ^ Insite Software (
  2. ^ NorthPoint Digital (
  3. ^ Medical Specialties Distributors (
  4. ^ InsiteCommerce (
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