Melissa Data Advances Data Quality Integrating ID Verification

Comprehensive Data Quality Cloud Services Improve Customer Relationships, Retention and Fraud Prevention; Techniques Demonstrated in Melissa Data Webinar

RANCHO SANTA MARGARITA, CA–(Marketwired – May 19, 2016) – Melissa Data, a leading provider of global data quality solutions, today announced new data quality capabilities in its Microsoft Dynamics® CRM integration including full contact verification and appends via the company’s flagship Personator® Cloud Service. Dynamics CRM users now have comprehensive, integrated data quality services to verify global address, email, name, and phone information for over 240 countries and territories to help maintain customer relationships, prevent fraud, and provide deeper customer insights for more accurate analytics.

Using multiple and trusted data sources containing billions of records, Personator provides the ability to return identity verification on U.S. and Canadian customers in real-time, helping reduce fraud and compliance risk in just seconds. Personator also adds missing email, phone, and address data, updates the addresses of customers who have moved, and enriches records with detailed demographics, such as date of birth, date of death, gender, household income, and much more.

Melissa Data will host a free webinar demonstrating how to clean and complete global customer data in a Microsoft Dynamics CRM environment. Attendees will gain insights on how appending missing information fuels better customer interactions such as accurate deliveries and speedy order fulfillment. Click here to register for this live event on Wednesday, Jun 1, 2016 at 11:00 a.m. Pacific.

“Adding Personator to Dynamics CRM demonstrates our commitment to providing users with the tools to gain more knowledge about customers — helping improve revenue and minimize risk by validating global contact information,” said Bud Walker, vice president enterprise sales and strategy, Melissa Data. “For Dynamics CRM users, the value is both immediate and long-term because only verified data enters the system. Not only are global customer communications uplifted from the start, but businesses also remain poised for the most powerful analytics based on long-term data accuracy and more complete information.”

About Melissa Data

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company’s solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate customer information enterprise-wide. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit

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