Menasha and Shelfbucks demonstrate beacon-based POP “Smart Displays” for CPG companies and retailers
NEENAH, Wis. – March 13, 2015 – The partnership between Menasha and Shelfbucks Inc.will showcase the retail industry’s most advanced in-store shopper measurement and engagement platform – a true combination of visual merchandising and technology – at GlobalShop 2015 in Las Vegas.
The companies will demonstrate retail’s first beacon-based POP “Smart Display” customer engagement platform set to go live in hundreds of stores across the country this year at GlobalShop 2015 (booth #4500) March 24 – 26.
The Shelfbucks and Menasha partnership has re-invented in-store visual merchandising with the launch of POP displays that incorporate iBeacon technology to measure executional performance and actively engage with shoppers. The new Menasha displays incorporate the Shelfbucks beacon-based platform into POP merchandising to provide an enhanced experience for shoppers, while enabling brands and retailers to accurately measure compliance and in-store shopper behavior. Menasha’s Smart Displays enable brands to determine how in-store POP displays perform compared to the brand’s goals, providing the opportunity to adjust in-store promotions with unprecedented speed and accuracy.
“The addition of Shelfbucks technology to POP displays instantly provides CPG manufacturers and retailers with access to millions of new data points for measuring the impact of merchandising on local, regional and national levels, as well as historically unavailable indicators for determining merchandising performance,” said Will Phillips, director of retail insights & innovation for Menasha Packaging. “And because we can now provide near real-time performance insights, brands and retailers can rapidly adjust in-store campaigns based on timely information on shopper behavior.”
Erik McMillan, CEO of Austin-based Shelfbucks, added: “Our partnership with Menasha has given us an incredible edge in retail customer engagement by setting new standards for how retailers and CPGs engage with customers while maximizing in-store sales opportunities.” “Having access to thousands of CPG retailers will give us tremendous insight into the ways customers interact within the store setting and allow us to re-define the in-store marketing experience.”
Menasha creates and installs millions of in-store POP displays each year in more than 55,000 retail locations for hundreds of CPG brands. Menasha and Shelfbucks expect to launch the first in-store Smart Displays in early 2015.
Shelfbucks is the leading in-store beacon promotion and Smart Display platform, which allows shoppers to interact with products, displays and store shelves from their smartphones via iBeacon, BLE and Bluetooth Smart Beacons. Shelfbucks enables retailers and brands to activate, engage and convert in-store shoppers by measuring real-time in-store shopper demand and delivering personalized special offers, coupons and expert content to shoppers’ iPhone or Android smartphones.. Shelfbucks helps retailers and brands build a loyal relationship with in-store shoppers, while increasing category sales, profit, and return visits. Shelfbucks is the first platform to allow retailers and brands to build a relationship with the growing number of GenY shoppers, who aren’t reading print newspaper circulars, direct mail, or clipping paper coupons. Shelfbucks also helps retailers reduce price matching and showrooming to increase in-store sales opportunities. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience @ www.shelfbucks.com/faq. Smart Display™ is a trademark of Shelfbucks Inc.
About Menasha Packaging
Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,200 employees at locations in North America. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States and Canada, the company’s mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.