Mobile Loyalty Programs Make it Easy For Customers to Keep Coming Back
While you may have seen a lot of headlines over the past year predicting the demise of the traditional wallet, many consumers wouldn’t mind keeping their billfolds if they could get rid of the many plastic loyalty cards they lug around. And on the other side of the equation, many small and medium sized businesses would love to find ways to get customers to return to their stores, without the headaches of producing loyalty cards, coupons, and other paper-based offers.
That said, as more and more customers carry their smart phones everywhere and interact with local businesses through mobile apps, the connection between mobile loyalty programs and mobile payments is emerging. Businesses want a simpler way to forge relationships with customers, while gaining important data about how often they visit and how much they spend. And customers are happy to jettison a wallet full of cards, in favor of a smart phone and a few mobile apps.
Mobile Payments Program Level Up Offers Incentives to Customers
Another program that’s taking mobile loyalty one step further into the mobile payments arena, Level Up is a startup company backed by Google. With participating merchants in eight major cities (Atlanta, Boston, Chicago, New York, Philadelphia, San Diego, San Francisco, and Seattle), Level Up offers credits based on how much you spend, rewarding those who frequent a business more often.
First, new customers register for a personal QR code, linking a credit card to their encrypted payment account. Merchants can then scan the 2D bar code directly from your smart phone.
When you try out a new merchant, you get $5, $10, even $20 to spend when you pay with Level Up. The credits don’t expire, and future visits unlock additional credits. And the best part? You never have to part with your credit card at a restaurant.
Sellers benefit too, as they have access to real world analytics that show customer visitation and purchasing patterns, and the credits keep consumers coming back. Take a closer look at this mobile payments and mobile loyalty program.
Presto: A Tablet that Brings Mobile Loyalty to the Table
A third mobile loyalty program reaches consumers using tablet computers on restaurant tables. Based on the premise that these mobile computers can supplement the services of a waiter or waitress, they are designed to increase impulse food and beverage purchases through mobile ordering, offer a secure payment option where dining groups can easily split up checks and add standard tips, and even showcase direct signups for a merchant loyalty program.
Deployed by a company called E La Carte, the Presto tablets offer customers easy ways to engage in the restaurant, and lets the owner target customers directly with promotional deals and other offers. Payment credit cards never leave the table, and consumers can provide immediate feedback on their dining experience. With this connection, restaurant managers are also notified immediately when customers are unhappy with their dining experience, giving them time to make things right with the customer before the interaction ends.
Find out more about how E La Carte offers mobile loyalty options for their customers.
As you can see, each of these companies presents their mobile loyalty program in a slightly different manner. But each is leveraging technology so that consumers and businesses alike will have the best experience possible.
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