Mobilize Automates Segmentation, Personalization through Partnership with Sagarmatha
Industry leading segmentation and personalisation technology streamlines retail marketing decision-making
Enables Mobilize clients to run automated segmentation and targeting of personalised offers through the M-CRM™ Platform
London, 4 May 2016: Mobilize, the leading provider of mobile loyalty solutions for the retail industry, today announces its partnership with Sagarmatha, the global leader in retailer personalisation technology.
Sagarmatha optimises shopper experiences through its Summit Targeting Automation™ technology, which ensures every interaction becomes more targeted and more efficient through continuously self-learning algorithms. The closed-loop shopper analysis, insight, and outreach suite enables retailers and suppliers to collaboratively grow sales by linking every customer to a 1-to-1 personalisation strategy with demonstrable impact across key metrics.
Mobilize’s Director of Analytics, Koos Berkhout, says: “The combination of Sagarmatha’s Summit Targeting Automation™ technology and Mobilize’s M-CRM™ suite creates a truly intelligent platform for shopper engagement. The retail environment is quickly moving to real-time personalisation, irrespective of channel. Partnering with Sagarmatha enables us to close the loop from marketing automation to real-time offer validation at customer-, basket- and SKU-level. This allows retailers to offer their shoppers more value and truly personalised shopping experiences in-store and online”
Chen Katz, Vice President Sales at Sagarmatha says: “We already reach tens of millions of consumers every week, helping to execute timely, highly relevant communications that truly move shoppers to the most valuable shop and look forward to working closely with Mobilize to offer these benefits to their clients.”
More information on Sagarmatha can be found at www.sag121.com
Mobilize Systems (Mobilize) is the market leader in the provision of mobile loyalty solutions, helping retail and FMCG clients to make stronger connections with a mobile audience. Mobilize’s patented M-CRM solution has quickly become the standard for helping retailers drive growth in loyalty, marketing effectiveness, revenue and profitability via mobile. Incorporated in 2002, Mobilize created with Sainsbury’s@ Jacksons the first mobile savings club – SHOP SCAN SAVE® – now available in more than 30,000 UK & Ireland outlets including The Co-op, SPAR, Tesco Express, Nisa, and McColls.
In addition to its technology, Mobilize has built up core competences around smartphone app design, mobile loyalty scheme design & operations, and data analytics. Mobilize works with leading retailers such as Matalan and Bargain Booze, and with global FMCG’s such as Britvic, Danone, Diageo, Heineken, Heinz, McCain, Molson Coors and Mondelez.
Any retailer can set up Mobilize’s patented M-CRM platform to work as a free-standing mobile loyalty engine or alongside an existing loyalty scheme. www.mobilize-systems.com.
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