NFC Forum Unveils Tag Certification Initiative; Calls for Participation

Action Key to Market Growth and Global Interoperability of NFC Tag Solutions 

WAKEFIELD, Mass., USA – Nov. 15, 2016 – The NFC Forum today formally unveiled an initiative to create a Tag Certification Program and called upon tag vendors and solutions providers to join the NFC Forum and participate in the effort. The new program will give organizations involved in products and services that use NFC tags — for the first time — a means of assuring global interoperability with NFC-enabled mobile devices, as well as establishing their tags’ compliance with the NFC Forum’s technical specifications, thereby delivering a consistent, satisfying user experience. The Tag Certification Program applies to all tag types specified by the NFC Forum (Types 1/2/3/4/5), which are the most broadly supported tags in the industry.

NFC tags are antenna-equipped microchips that store information that can be accessed by NFC-enabled devices like smartphones. Small and affordable, NFC tags can be embedded in everything from posters, magazines, audio accessories and household appliances to business cards, retail shelf talkers and other everyday consumer products. NFC tags support a wide range of applications, including mobile marketing, public transport ticketing and access, authentication of luxury goods, and connecting unconnected objects to the Internet of Things. The use of NFC tags makes it easy to connect speakers and wireless headphones to mobile phones, deliver visitor information at museums, protect consumers from purchasing counterfeit goods, and much more.

According to ABI Research, 36.4 billion devices will be connected to the Internet by 2020. The market for NFC tags is expected to grow at a significant CAGR as the technology is key to transforming the consumer connectivity experience.

The NFC Forum has established the Tag Certification Program’s organizational structure, work scope, and goals, and is now welcoming organizations in the tag industry to join the NFC Forum and contribute to the program. 

“If you make or use tags or accessories with NFC tags, now is the time to join the Forum and help ensure that all NFC tag technologies deliver a consistent, global connectivity experience across all applications and environments,“ said Koichi Tagawa, NFC Forum Chairman.  “Innovative tag applications are growing as NFC experiences increased market adoption across the majority of mobile device OEMs and operating systems.“

The new compliance initiative is being spearheaded by the NFC Forum’s Internet of Things Special Interest Group (SIG) and Compliance Committee.

The new tag certification initiative will be part of the established NFC Forum Certification Program.  NFC Forum members facilitate the development and market availability of products that comply with the NFC Forum specification(s) through participation in the program. Fully embracing the Certification Program provides differentiation for NFC Forum members by shortening the product adoption process, lowering adoption costs, and making product implementations easier for partners to integrate.

Companies that want to join the NFC Forum’s Internet of Things SIG or Compliance Committee as contributing members can request membership information from the NFC Forum here. The NFC Forum offers lower-cost Startup and Implementer membership levels for companies that plan to implement its standards and certify products. For information on how to join the NFC Forum, and participate in the Tag Certification Program, visit

About the NFC Forum

The NFC Forum’s ( mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. The NFC Forum’s Sponsor members include Apple Inc., Broadcom Corporation, Dai Nippon Printing Co. Ltd., Google, Inc., Intel, MasterCard Worldwide, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.

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