Online Retail in Emerging Markets 2016

LONDON, July 7, 2016 /PRNewswire/ — Emerging markets lead in online retail growth according to

The publication cites forecasts indicating that emerging markets will lead in online sales growth rates. In some economically emerging regions of the world online retail is as low as one-digit percentage of total retail sales, so the practice of Internet purchasing has ample upward potential. The global share of B2C E-Commerce sales of the early leaders, North America and Western Europe, will fall as the other areas of the world expand their share.
The report points to the increasing Internet connectivity, particularly through mobile devices, and improved local regulations regarding online purchases, as well as better delivery and payment infrastructure as the main drivers of online commerce in the emerging markets. Still in many regions such as in Eastern Europe, Africa and Latin America, a wariness of online payments persists, holding back adoption of the practice of online shopping.

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