OnTrak Unveils New Tap Handle Survey Tool for Beer Wholesalers​

TapSurveyiPad 1

 LineTrak App Now Helps Beer Wholesalers Gather Market Intelligence and Maximize their Presence in Beer Taps at Restaurants, Bars

 Cincinnati, Ohio – January 31, 2017OnTrak Software today announced the release of a powerful new feature inside its LineTrak mobile app used by beer wholesalers nationwide.

Originally launched in 2015 as an app that tracks and reports on required draught line cleaning activity, LineTrak now also serves as a powerful tool to increase a wholesaler’s  representation on the beer tap. Today marks general availability of a new Tap Handle Survey feature within LineTrak. It now collects and tracks market data so that wholesalers can learn which products are flowing through active taps, and when a product is replaced by another product.

The new surveying capabilities provide constant data on a beer wholesaler’s presence in any particular establishment, logging every beer brand and its position on the tap. Armed with this information, sales representatives are better positioned to recommend changes and replacements that further increase the beer wholesaler’s business.

“With the addition of this new and powerful feature, LineTrak plays a dual role as both a vital operational tool and now a strategic intelligence system that dramatically increases a beer wholesaler’s chances of not only improving, but maximizing its presence on beer taps,” said Denis Clark, executive vice president at OnTrak. “Our release of LineTrak’s Tap Handle Survey feature provides an excellent opportunity for wholesalers to affordably gain significant efficiencies for draught line cleaning while at the same time using it to gain an advantage over any competition on the same tap. It’s a new marketing intelligence feature that will most likely pay for itself, and then some.”

LineTrak’s Tap Handle Survey enables beer wholesaler representatives to track:

  • Active and inactive taps in an establishment
  • Brands on each tap position including their own as well as competitor brands
  • Market share analysis providing replacement opportunities for growth

The Tap Handle Survey feature is available to all current and future LineTrak mobile app customers at no additional charge. For more information on LineTrak, visit www.ontraksoftware.com/software/line-cleaning.html.  

About OnTrak Software

OnTrak Software is a marketing technology company which delivers innovative software solutions to track, measure and manage point-of-sale (POS) marketing efforts as well as draught line cleaning and tap handle survey activities. OnTrak enables sales, marketing and print shop personnel to closely monitor their investments in custom printed signage, permanent POS, beverage menus, beverage sampling, and line cleaning and tap handle surveying – providing wholesalers unmatched cost savings, while also significantly increasing their market share analysis, accountability and compliance with suppliers and customers. Visit www.ontraksoftware.com.

Other Point-of-sale news:

  1. Quickbooks To Offer Paypal Acceptance “in the very near future”
  2. PayPal Leads in Global Wallet Wars – Juniper Research
  3. PayAnywhere Launches New Branding and Features
  4. Mastercard Incorporated Reports Fourth-Quarter and Full-Year 2016 Financial Results
  5. Star Micronics, with Elo and E-Nabler Corp., Introduces New Integrated mPOS Solution
  6. South Carolina, Minnesota Introduce Legislation to Enforce Tax Collection by Remote Sellers
  7. Equinox Payments Integrates Android Pay’s Seamless Payments and Loyalty Feature
  8. Star Cloud Services Introduces the Eco-Friendly Micro Receipt
  9. Battery Market for POS Terminals Market – Trends and Forecasts from Technavio
  10. Overstock Joins Growing List of iguama Cross-Border Retail Partners
  11. Mobile Wallet Spend to Rise by More than 30% this Year, Reaching $1.35 Trillion
The Point of Sale News (www.pointofsale.com), now in its 8th year,  does not sell POS software, hardware or POS services – we are strictly focused on POS news, products and resources for business owners and managers.  
  If you have a POS related question – or a suggestion for an article, feel free to email us and we’ll  try to help.     If the above article was useful or informative, please feel free to use the buttons above to share it with others.  Thanks for visiting – and please let vendors know when you’ve seen their products here.