Partnership to bring Gamification to Loyalty Programs for Global Brands

DALLAS, TX — June 15, 2016 — Behavioral marketing platform CataBoom and global loyalty and CRM leader Brierley+Partners today announced a strategic partnership that brings new gamification technology with instant rewards in loyalty and CRM programs across the globe. Through this partnership, Brierley+Partners’ clients – which include companies such as Hertz, Hilton, Express, GameStop, MoneyGram, Chevron, Hard Rock and others – will be among the first to access new methods of customer acquisition, engagement and retention.

CataBoom’s solution, which utilizes gamification to reward consumers, will be integrated directly into LoyaltyWare®, Brierley+Partners’ proven technology product for loyalty and CRM. As a result, Brierley+Partners will have the ability to customize and personalize games that reward consumers instantly and consistently, while driving engagement and creating brand loyalty. Additionally, CataBoom will be able to integrate Brierley+Partners’ robust technology into its own platform so that it can offer CRM and loyalty solutions to its customers.

“Traditional marketing companies need to engage consumers in nontraditional ways. Games that reward consumers immediately are an effective way to keep loyal customers coming back for more,” said Todd McGee, CEO of CataBoom. “With our technology, brand marketers can launch a new loyalty campaign in seven minutes, rather than seven weeks. Plus, campaigns can be modified and optimized on the fly so customers remain actively engaged throughout the duration of the loyalty program.”

Jim Sturm, President and CEO of Brierley+Partners added, “Partnering with Cataboom offers us an excellent opportunity to provide innovative and personalized gamification techniques that will drive engagement and attract more customers for our clients. Combining the Cataboom gamification solution with Brierley’s proven leading loyalty and CRM strategies delivers the most innovative thinking in loyalty program design to our customers.”

For more about Brierley+Partners visit

For more about CataBoom visit

About CataBoom

Founded in 2012, CataBoom is a behavioral marketing platform that helps businesses change consumer behavior by instantly and consistently rewarding them for their engagement with a brand. CataBoom’s innovative technology makes it easy for marketers to create engaging campaigns in minutes across social, mobile and web and build brand love by tapping into consumers’ innate desires to play and win. To learn more, visit 

About Brierley+Partners

Brierley+Partners, headquartered in Plano, Texas, USA, is a global loyalty and CRM innovator, running some of the best loyalty and customer relationship programs for clients such as GameStop, 7-Eleven, Hertz and Hard Rock. Brierley is a wholly-owned subsidiary of Nomura Research Institute (NRI), headquartered in Tokyo, Japan. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, omnichannel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare® technology platform is uniquely robust, flexible and quick-to-market. All services focus on a single mission: making clients’ customer relationships dramatically more profitable.

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