PDC BIG, the People ID Experts That Truly Know Retail

HAMPTON HILL, UNITED KINGDOM–(Marketwired – March 21, 2016) – First impressions count, and the customer experience while shopping is crucial. It influences perceptions, and reinforces trust and commitment in the retailer.

The relationship between customers and retailers is one of the most widely studied topics, and there are various theories emphasising the interdependency between customer perceptions, first impressions and their purchasing behaviours. Indeed, a positive perception, backed by an equally positive personal experience in-store, has proven to increase loyalty and repeat purchases.

Recent international research goes a step further and shows that customers want to be able to identify a sales person by name and look out for name badges on sales staff. This behavior was also found to influence purchasing decisions and was common across age groups and demographics. Furthermore, while name badges improve the customers’ satisfaction with the overall purchasing experience, their positive satisfaction in turn helps boost morale and staff retention, making staff feel part of a team and proud of their brand.

Such findings clearly demonstrate the importance of brand visibility and the continued investment in building a personal relationship with customers. Asked to comment on the usage and importance of name badges in retail, Mark Owers, PDC BIG UK and Ireland Sales Manager, agreed and said that as global experts in People ID, they have found this to be also the case among their retail clients. 

PDC BIG, part of the Brady Corporation, are focused on People ID. They have over a century’s experience harnessing technology and innovation within People ID and providing excellent customer service. Trusted with brands for leading high street stores and international retailers such as Tesco, M& S, B&Q, Co-op, Texaco, Morrisons, Asda, Arcadia Group, Primark and New Look, PDC BIG truly understand the importance of making a great first impression, especially in a retail environment where People Identification, security, facilities management and branding are crucial to the success of the business.

Over the years, PDC BIG has built a reputation for designing innovative and effective name badge solutions using technology and customer insights, such as the Selfitâ„¢ original reusable badge and the PDC BIG Badge Surround, a great combination which enables retailers to easily and quickly deploy instore promotions. From special offers, seasonal campaigns, festive wishes or imparting personal information about staff members, the Badge Surround allows the existing badge to be updated with a new message simply by changing the outer part of the badge. It has proven to be a remarkably cost-effective and elegant solution to promote brands and key messages within the retail environment. … read more http://www.marketwired.com/mw/release.do?id=2107483&sourceType=3

 

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