Powershelf CEO Heads Smart Retail Panel; Speaks on Creating a Smarter Retail Environment

powershelf ceo

Silicon Valley, Calif. – May 12, 2016 — Powershelf CEO John White is set to lead the “Opportunities for Beacons, NFC, LBS and Contextual Applications” IoT Smart Retail panel on Thursday, May 12, 2016 at 4:30 pm the Santa Clara Convention Center. During the Internet of Things World, the world’s largest and most comprehensive IoT event, White will educate retailers on the benefits of creating a smart retail environment.  

IoT technology is aimed at reducing out of stocks (OOS), streamlining inventory management, allowing for dynamic pricing, digitally engaging consumers in their shopping and improving overall retail experience.  Current research suggests a retailer is out of stock an average of 8%, and for a retailer like Wal-Mart, that can equate to tens of billions in lost sales. As the founder of Powershelf, the leading provider in retail technology solutions with two-way communications delivering advertising, merchandising availability, promotional and pricing services to customers, White will cover the gamut of the following opportunities for Beacons, NFC, LBS and Contextual Applications:

  • Revolutionizing in store and online retail experiences
  • Examining the range of applications: i.e. Supply Chain Control; NFC Payments; Intelligent Shopping Applications; Smart Product Management
  • Where are the revenue & partnership opportunities?
  • Maintaining privacy and security
  • Communicating Data Use Policies and Practicing Digital Ethics
  • Best practices for using user data

“From connected consumer engagement to smarter retail experiences, we are uncovering the benefits for both consumers and retailers with apps and beacons to eventually eliminate fines associated with inaccurate pricing structures to alerting consumers about out-of-stock goods.” says White. “Digital shelving is the ground that all retailers should embark on as an effort to positively influence the quality of shopping experiences for all consumers.”

About Powershelf:

Powershelf is a leading provider of retail technology solutions. Our proprietary technology—the Powershelf® system—provides constant power and two-way communications to software-enabled applications and devices which deliver a variety of advertising, merchandising and pricing services to customers. The Powershelf® system includes out-of-stock replenishment, at-the-shelf video advertising, and electronic shelf label systems that address critical, ongoing challenges faced by retailers and CPG manufacturers. Powershelf also offers a nationwide network of thousands of highly trained professionals who perform on-the-ground services such as shelf monitoring and restocking, at-the-shelf marketing, and custom installation and maintenance of the Powershelf® system. For more information, please visit http://www.powershelf.net.

About John White:

John White is the Chairman and Co-CEO of Powershelf. In this capacity, Mr. White is leading retailers and consumer goods companies in creating IoT Smart Retail environments. He does this through the use of shelf edge technology, beacons, electronic pricing, and data to drive more efficiencies and generate better opportunities in sales, marketing, and operations.

Mr White is also the Chairman and CEO of Compass Marketing, Inc., an industry leader in the strategic marketing and sales consultation for many leading global consumer packaged goods companies including Procter & Gamble, Johnson & Johnson, and McCormick Spice Company.  Prior to founding Compass Marketing, Mr. White served as the youngest Director at Acosta, the leading sales and marketing agency for the grocery trade. 

John is a native of Maryland, and holds a Master’s Degree in Business from the University of Baltimore.  He is very active in the community and directs Compass philanthropic efforts and support through the Compass Cares Foundation. He currently serves on the board of directors of the Anne Arundel Economic Development Corporation, is on the advisory board of iFred, and previously served on the board of the United Way Campaign of Maryland. 

About Internet of Things World:

Internet of Things World 2016 is the world’s largest and most comprehensive IoT event with over 10,000 attendees, 350+ industry thought leaders and 200+ exhibitors. With a focus this year on monetizing the IoT revolution through bringing together ecosystem-wide attendees, stakeholders and investors, Internet of Things World provides a unique opportunity to meet key players within the marketplace.

With a comprehensive conference agenda covering everything from manufacturing to smart cities, connected cars, the smart home, healthcare, energy & agriculture, supply chain & logistics plus much more, Internet of Things World 2016 boasts the most comprehensive IoT agenda in the marketplace. In addition to conference passes this year, the event will also offer free exhibition only passes for those wishing to browse the expo hall, allowing visitor’s access to selected summits and the exhibition floor for networking and meeting news suppliers.


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