Profitect Announces Brookshire Brothers as Newest Customer

WALTHAM, MA–(Marketwired – June 10, 2015) – Profitect Inc., the leading prescriptive analytics provider for the retail industry, announced Brookshire Brothers[1] as their newest customer. Brookshire Brothers selected Profitect because of their extensive work with Asset Protection (AP), Exception Based Reporting (EBR) for Point of Sale (POS) data analytics, video integration, and the grocery industry. Also, Brookshire Brothers preferred Profitect’s unique approach to targeting, communicating, and resolving the behaviors that impact operational shrink.

Using Profitect’s internally developed conversion platform, that can serve any retailer using Retalix ISS45 and Storeline POS products, Brookshire Brothers was able to integrate data quickly with minimal IT resources, while producing actionable opportunities. Brookshire Brothers will benefit from improved efficiency and effectiveness of their AP teams in identifying the behaviors that are impacting shrink.

Brookshire Brothers initial focus is on reducing shrink, and expanding their focus into operational compliance. The Profitect closed loop system creates accountability by ensuring employees identify and resolve opportunities impacting the business.

“Brookshire Brothers made the decision to partner with Profitect because of their professionalism, knowledge, and understanding of store operations related to asset protection. Because of the simple integration and the team at Profitect going above and beyond to assist us with implementing the software, we have been able to identify numerous financial opportunities that previously would have been difficult and cumbersome to identify,” said Brian Lair[2], Director of Asset Protection at Brookshire Brothers.

“We’re excited that Brookshire Brothers has joined our growing customer base. With heavy emphasis on offering customers quality goods, they have become one of the world’s leading family owned grocers,” said Guy Yehiav[3], CEO, Profitect. “Leveraging the Sales module of our innovative pattern-seeking, cloud-based analytics solution will enable them to improve the efficiency and effectiveness of the way their AP team identifies shrink and total loss opportunities.”

About Profitect[4]
Profitect leverages existing big data investments to identify, resolve, and measure opportunities for improvement by delivering Actionable Prescriptive Analytics to the right person, at the right time.

About Brookshire Brothers[5]
Brookshire Brothers is owned by its over 6000 employees based out of Lufkin Texas. They operate one hundred seven retail supermarkets in the Houston metro and rural area as well as fuel distribution and almost thirty convenience stores. Brookshire Brothers offers our loyal customers full-service pharmacies and fuel stations. Brookshire Brothers is one of the largest retail outlets for Conoco fuel.


  1. ^ Brookshire Brothers (
  2. ^ Brian Lair (
  3. ^ Guy Yehiav (
  4. ^ About Profitect (
  5. ^ About Brookshire Brothers (

Read more