Punchh Adds El Pollo Loco, Smashburger and Veggie Grill to a Growing Roster of Customers
Transformative Marketing Platform Delivers Superior, Customized Restaurant Experiences
SAN FRANCISCO—February 7, 2017 – Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences in the restaurant industry, today announced that it added twelve new restaurant brands in the fourth quarter of 2016. Restaurants include El Pollo Loco, Pieology, Smashburger and Veggie Grill.
Punchh, whose clients include 70 leading enterprise restaurant chains such as TGI International and Quiznos, is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Restaurant interactions include loyalty, ordering, payments, offers, feedback, surveys, games, and gift cards.
“Brands like Starbucks have raised the bar on what digital experiences consumers expect from their favorite restaurants. However most of the industry has lagged behind,” said Shyam Rao, CEO, Punchh. “Punchh fills the void by bringing sophisticated, personalized, digital experiences to consumers, helping restaurants increase traffic and sales.”
Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
“Basic loyalty programs no longer work. Consumers expect tailored experiences that integrate everything including loyalty, ordering, payments, and offers through any channel and from anywhere,” said Brian Loeb, Smashburger. “With Punchh, we will be able our offer a sophisticated, meaningful experience to customers and really know who they are, which will help us distinguish ourselves within a competitive landscape.”
Headquartered in Mountain View, CA, Punchh is the leading fully-integrated, transformative marketing solution for restaurants. The Punchh platform offers restaurants access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. Punchh supports over 70 leading restaurant brands across more than 13,000 locations globally, powering more than one million transactions daily. Find out more at Punchh.com.