Qmatic Partners with Shortcut Labs Using Wireless Smart Button “Flic”
The Swedish company Qmatic, a global leader in customer journey technology and insights, is announcing today at the world’s largest retail conference – The National Retail Federation’s “Retail’s BIG Show” in New York City – a new partnership with Shortcut Labs, the company behind the wireless smart button, Flic.
This partnership means that store associates can access important functions in Qmatic’s mobile app through a wireless click of a physical button.
“The solution gives store associates a shortcut to mobile functions without having to use the actual phone, removing a potential distraction between the store associate and the customer being served,” explains Qmatic’s CMO Sven-Olof Husmark. “With Flic, the associate can now handle key functions in Qmatic’s mobile app, which is developed to help employees provide a quick and personal way to engage with customers in the store.”
Flic wireless buttons use Bluetooth smart technology to interact with a smart phone from a distance of up to 150 feet. Setting up a Flic button is a simple process that allows users to connect to many applications. The button was first developed to solve an acute and concrete problem:
“I wanted to stop using snus, a smokeless tobacco, but had no easy way of tracking my daily consumption. I created an app to track my behavior; it was a big button to tap whenever I gave in,” says Joachim Westlund, Flic’s CEO. “But the simplicity of the mobile interface was distorted by all the stuff required just to get to it—finding the phone, unlocking it, opening the app. That’s when I thought about extracting that simple command out of the phone and into a physical button—the simplest user interface imaginable,” Joacim Westlund says.
“We have been looking for a solution like this to enhance our app in certain situations, especially in retail. Sometimes customers mistakenly believe that the staff are doing private things such as surfing the Internet or checking Facebook when they are using the phone in the store. Flic allows staff to quickly and easily access basic functions in our app,” says Sven-Olof Husmark. “Shortcut Labs’ button is the best solution we have found, and it is a perfect match for Qmatic because we are both Swedish-founded companies in an aggressive global growth phase.”
The Flic button can immediately be integrated with the new and existing Orchestra 6 systems.
Qmatic Group is a market-leading technology supplier for customer journey management and insights. For over 30 years, we have helped private and public organizations create fantastic customer journeys using software and hardware solutions that seamlessly manage both digital and physical customer encounters. Our integrated software platform, mobile applications and BI tools provide insights for better managing client interactions, running campaigns, and optimizing personnel and resource planning. More than 2 billion customer journeys are made possible through Qmatic every year. Headquartered in Sweden, Qmatic has over 300 employees and operates in more than 120 countries. www.qmatic.com
About Flic and Shortcut Labs
Shortcut Labs is a Swedish-founded technology company that has been developing a wireless button interface for mobile apps since 2013. The company’s buttons – “Flic” – can essentially run any function in a smartphone, such as playing music at home, running web applications, navigating to a certain address, or other specially developed functions. A lot is possible with Shortcut Lab’s own apps, but the company has recently opened up so that it is easy for third party partners like Qmatic to use Flic in their own apps. Shortcut Labs has 19 employees and has revenues of about 30 MSEK. https://flic.io/
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