QR Code Tracking Specialist Adds Advanced Analytics To Measure Mobile Engagement
|Sample data from Scanlife mVision Insights|
mVision Insights Offers Marketers Actionable Data from Mobile Engagement Campaigns Involving QR Codes, NFC, Microsoft Tag and Other Triggers
Scanbuy, the world’s leading mobile engagement solutionsprovider, announced a new advanced analytics product called mVision Insights that offers brands unprecedented views into the behavior of mobile consumers to help marketers evaluate how effectively campaigns are generating engagement and loyalty.
The mVision Insights tool on the ScanLife Mobile Engagement Platform can process over 25 different data points on almost every transaction – over 8 million times a month – to offer a completely new level of customer intelligence to marketers utilizing mobile engagement triggers such as QR Codes, NFC and Microsoft Tag in their campaigns.
Marketers can now go beyond simply seeing the number of clicks or scans to truly understanding what is generating interest and impact. mVision Insights enables marketers to:
- See how many users are being retained across traditional media activity from print ads to in-store displays
- View exactly when new material is hitting the market for the first time
- Discover the cities that are seeing higher engagement or scans per user
- Understand more about the consumer, such as native language, to uncover new markets
- Compare performance across previous or current campaigns to measure effectiveness
- View how traditional media is being shared via mobile social media channels like Facebook and Twitter
Presented in attractive, easy-to-digest reports and charts, marketers can use this new information to deliver more effective mobile experiences instantaneously and make adjustments immediately for optimum impact.
“Many marketers are not seeing the tracking data that they expect on physical-to-mobile campaigns which is really a lost opportunity to better understand how people are engaging with QR Codes and other mobile triggers,” said Mike Wehrs, CEO and president, Scanbuy.
“mVision Insights from ScanLife is by far the most advanced tool on the market when it comes to tracking mobile engagement, allowing marketers to make decisions on how they can enhance their campaigns, such as reallocating resources to a geographic area or a demographic that is working well,” Wehrs said. “Brands are uncovering entirely new data they never had before around real-time customer behavior with their most important assets.”
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud- based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes millions of mobile barcode scans, mobile URL requests and NFC engagements from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners.