Quiznos New Toasty Points Loyalty App Incentivizes Guests, Leverages QSR Mobile Trend
DENVER, Oct. 3, 2016 /PRNewswire/ — Denver-based Quiznos launches a new app-based loyalty program, leveraging today’s most innovative restaurant and digital trends. The new app, Toasty Points, allows guests to earn and redeem points for free Quiznos menu items at locations across the country.
Quiznos fans who download Toasty Points will receive a free four-inch sub with any purchase. Toasty Points users earn points through Quiznos purchases, linking the app with Facebook accounts and referring a friend who downloads the app. Users will also receive additional points for special occasions, such as birthday rewards.
“Toasty Points is a key initiative to solidify Quiznos position as an emerging technology leader in the QSR space,” said Quiznos Director of Interactive and Innovation Tim Kraus. “We’re proud of this rollout and are working to incorporate amplified capabilities to further enhance the app experience in the years to come.”
In addition to rewards and recognition, Toasty Points offers the following benefits:
- Exclusive insider news
- Special promotions and offers
- Social media sharing and bonus referrals
- Guest feedback
- Location finder
“We’ve been working on this strategy for the past year to reward frequent guests and entice new guests to discover our premium, toasted subs,” said Quiznos CEO Susan Lintonsmith. “Leveraging this type of mobile technology leads to increased engagement with our guests in addition to sustainable sales growth for our franchise owners.”
Quiznos is also gearing up to launch in-app mobile ordering, making eating out more convenient.
Founded in 1981, Denver-based Quiznos is a chain designed for today’s busy consumers who are looking for a high quality, tasty, freshly prepared alternative to traditional fast-food restaurants. With locations across the United States and 34 countries, Quiznos is one of the world’s premier quick-service restaurant chains and pioneer of the hot sandwich. Quiznos restaurants offer creative, chef-inspired sandwiches and salads using premium ingredients. For more information, please visit www.quiznos.com or www.facebook.com/quiznos. read more
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