Reaction Commerce Secures $2.7 Million Series Seed Financing Led by CrossCut Ventures
SANTA MONICA, CA — OCTOBER 5, 2016 — Reaction Commerce, the first open and real-time commerce platform for modern retailers, today announced that it has secured a $2.7 million Series Seed investment, led by CrossCut Ventures and joined by Double M Partners and others, along with angel investors, including Joanne Wilson. The company is also announcing its beta release and Development Partner Program.
Founded by tech industry veterans Sara Hicks and Aaron Singmaster-Judd, Reaction enables designers, developers and entrepreneurs to create an online shop via an easy-to-use interface, leading developer tools and pioneering frameworks. Reaction is built to offer the simplicity that small-and-medium-sized businesses expect, along with the reliability, customization and scalability that larger retailers and developers require. The two founders have decades of experience leading teams at startups and companies, including Etsy, Yahoo, Media Temple and more.
“With Reaction Commerce, Sara and Aaron are bringing a wealth of passion, experience and innovation to the retail technology space, a sector that remains surprisingly outdated and challenging for businesses,” said Brian Garrett, co-founder and managing director of CrossCut Ventures. “They have put together a great team and have set their sights on simplifying the process of selling goods online, which represents a huge opportunity.”
“Ecommerce is still too difficult for businesses and developers, especially in today’s global marketplace and mobile landscape,” said Sara Hicks, co-founder and CEO. “We’ve designed Reaction with the vision of creating a completely open, intelligent, data-driven platform, one that removes the mystery around how to convert visitors into buyers.”
The Reaction Platform
Reaction’s hosted platform-as-a-service reduces the DevOps difficulties associated with scaling and deploying commerce applications, allowing customizations of the open source codebase to be quickly deployed. By utilizing an app container infrastructure and serverless technologies, Reaction eliminates the overhead and expense of managing cloud and dedicated servers.
Reaction has attracted the attention of major brands and startups, as well as many others who are actively developing shops and marketplaces on top of it. “Reaction was the only customizable platform that would work with my shop, which is centered around ski clothing and gear rentals,” said Spencer Norman, vice president of Engineering at GetOutfitted and a Reaction customer. “The fact that they’re reactive by default is amazing. It could be the future of ecommerce.”
The Reaction Development Partner Program
Reaction Commerce is also announcing today the launch of its Development Partner Program to attract and reward ecommerce developers and agencies. Over 500 partners are already signed on to have access to the Reaction core development team, marketing materials to help educate clients, a partner newsletter and blog, platform data and analytics, and a listing in a partner directory.
“The Reaction team has a beautiful list of planned and implemented features, which shouldn’t just be a part of high-priced systems, but available as open source,” said Rachael Yaeger of Human NYC, a Reaction development partner. “It wasn’t just the features, though. We really wanted to be a part of a real community and a higher vision.”
Shoptalk 2016 Award
Reaction Commerce recently competed in the Startup Pitch competition at the inaugural Shoptalk 2016, the new blockbuster retail and ecommerce event. Competing against 15 early-stage ecommerce companies, Reaction won the competition for its potential to transform the retail industry.
For more detail on Reaction Commerce, today’s news and to be a part of the beta release, please visit reactioncommerce.com.
About Reaction Commerce
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