Rebecca Minkoff Partners with Alipay Ahead of New York Fashion Week
[New York], September 8, 2017 – Global lifestyle brand Rebecca Minkoff today announced a partnership with Alipay, the world’s leading third-party payment platform, which enables Chinese shoppers to use their Alipay Mobile Wallet to make purchases at any Rebecca Minkoff store in the U.S. as well as at home when visiting rebeccaminkoff.com. The partnership was launched ahead of Rebecca Minkoff’s Fashion Week show in New York, taking place September 9th, and is now available at all Rebecca Minkoff stores in the U.S. including New York, Chicago, San Francisco and Los Angeles. Alipay is China’s leading online payment provider and the primary means of online and mobile payment for Chinese consumers.
“Chinese consumers have become accustomed to our digital lifestyle app and they love to shop for their favorite brands they can’t find at home, and Rebecca Minkoff is one of those brands,” said Mr. Souheil Badran, President, Alipay North America. “By accepting Alipay, Rebecca Minkoff is able to target the right shopper through our Discover platform to ensure that the Chinese consumers can enjoy the best experience in-store or online without any language or payments barriers.”
With more than 520 million active users, Alipay is the world’s largest online and mobile payment platform. As the number of Chinese consumers visiting North America is predicted to grow to four million this year, the partnership makes it easy for Chinese travelers shopping abroad to use their Alipay Mobile Wallet during the checkout process, prompting them in Chinese to approve the transaction in either U.S. dollars or Chinese yuan.
“Chinese travelers represent an important and growing audience for Rebecca Minkoff,” said Uri Minkoff, CEO and Co-Founder. “By offering Alipay, we are ensuring that Chinese shoppers visiting any of our U.S. stores or our website are met with an exceptional experience which includes the easiest and most familiar payment method for them. We are excited to be able to offer Alipay.”
Operated by Ant Financial Services Group, Alipay is the world’s largest mobile and online payment platform. Launched in 2004, Alipay currently has over 520 million active users and over 200 domestic financial institution partners. Alipay has evolved from a digital wallet to a lifestyle enabler. Users can hail a taxi, book a hotel, buy movie tickets, pay utility bills, make appointments with doctors, or purchase wealth management products directly from within the app. In addition to online payments, Alipay is expanding to in-store offline payments both inside and outside of China. Over 10 million brick-and-mortar merchants now accept Alipay across China. Alipay’s in-store payment service covers more than 30 countries across the world, and tax reimbursement via Alipay is supported in 24 countries and regions. Alipay works with over 250 overseas financial institutions and payment solution providers to enable cross-border payments for Chinese travelling overseas and overseas customers who purchase products from Chinese e-commerce sites. Alipay currently supports 19 currencies. Follow us on Twitter @antfinancial and @alipay.
About Rebecca Minkoff
With a vision of building a lifestyle brand for women like herself — fun, independent and fearless — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, watches and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.
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