Retail Store Tours to Launch at #NRF18: Retail’s Big Show
Retail Store Tours to Build World’s Most Innovative Retail Experience Platform International, experiential, inspired by creative thinking & store design
NEW YORK, December 11, 2017 — Retail Store Tours — launching in New York City on January 13, 2018 – provides curated experiences showing how innovative retailers are driving traffic to their stores, leveraging the latest technology, and integrating omni-channel strategies to maximize the store experience and set themselves apart.
Retail Store Tours (RST) guides you through a curated list of stores in New York City, so you can see the very best of current retail practices that make the in-store experience relevant in the digital era. Retail Store Tours will be offered in New York City as a pilot, with plans to offer similar tours in San Francisco, Los Angeles, Las Vegas, London, Paris, Milan, Barcelona, and Dubai next year, the website is viewable in ten languages including English, Spanish, French, Italian, Portuguese, German, Chinese, Japanese, Korean and Arabic.
At its core, RTS is a brand-new class of active-learning-experience platform. It is organized and coordinated to compliment the NRF 2018, Retail’s Big Show, which attracts 35,000 industry professionals to New York City to explore the latest tech, trends and ideas that are transforming retail. Executives participate in highly-curated walking reviews of the most innovative retailers in New York City.
“The active-learning approach was created to help retail executives absorb and process information critical to their business in short digestible time periods,” said Dan Hodges, Founder & CEO of Retail Store Tours.
A 2014 study by Stanford researchers found that walking boosts creative inspiration, thus helping information absorption. Stanford examined creativity levels of people while they walked versus while they sat. A person’s creative output increased by an average of 60 percent when walking, according to the Stanford Study.
The NRF 2018, Retail’s Big Show, to be held in New York from January 14-16, 2018 was selected for the launch of Retail Store Tours because it is by far the largest, most important industry event in the world. New York City offers a wealth of retail experience innovation — all with an easy-to-walk format.
Retail Store Tours highlight how savvy retailers are using their understanding of changing behaviors and technology to enhance their customers’ journey. Today’s path to purchase includes chat bots, smartphones, shopping apps, social experiences, and home or office delivery. The Tours explore how innovative retailers are empowering their teams to develop dynamic store practices to give shoppers a consistently positive retail experience. Our innovative retail briefings provide real-time best practices and explore worldwide trends driving the changing face of retail.
Hodges, RST Founder & CEO, said: “We analyzed locations around the world and identified New York City as unique, due to The Big Apple’s competitive retail economy and its international business environment.”
Myung Choi, EVP of Brand Strategy for Retail Store Tours, added, “The team understood the importance of building the world’s largest retail experience platform with inputs from the retail business and creative communities.”
Anindya Ghose professor of Information, Operations and Management Sciences and Marketing at New York University’s Leonard N. Stern School of Business, observed that “the rapid pace of change over the next decade will require new and innovative ways to understand marketplace dynamics and decision-making.
RETAIL STORE TOURS (http://retailstoretours.com/) is a division of the CONSUMERS IN MOTION GROUP (https://consumersinmotion.com), a strategic global disruption advisory group based in New York City. We work with our clients to understand and utilize disruptive technologies and emerging consumer behaviors for business success, and partner with organizations who believe the future belongs to the fast-to-market who are driven by continuous intelligent innovation. Our CUSTOM CURATED EXPERIENCE division (http://customcuratedexperience.com) is the trusted provider of global event curation — sparking innovation and business development for your organization. Our mission is to connect our clients with the technologies, people and trends transforming their business.
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