Retail thought leaders Laura Davis-Taylor and Ed King to deliver presentations, join influential panels at three key upcoming events
ATLANTA, October 20, 2015 — Two MaxMedia executives will join dynamic speakers and visionaries at three prominent retail and mobile industry conferences this month, providing their insights and expertise on improving the in-store shopping experience. Laura Davis-Taylor, executive vice president of customer experience, and Ed King, vice president of strategy and leader of of MaxMedia’s consulting practice, MaxMedia Retail Labs, will join educational panels and offer standalone presentations to help retailers create meaningful, measureable digital retail experiences in quickly-evolving shopping environments.
“The underlying goal across these conferences is to help retailers understand how to better connect with shoppers, analyze and apply key trends, and grow revenue in brick and mortar environments,” said Davis-Taylor. “Our contributions will focus on creating memorable and worthwhile experiences for the shoppers’ non-conscious shopping brain who make the conscious decision to walk into the store instead of making online purchases. It’s about helping retail businesses make consumers fall in love with shopping again—in their unique stores.”
On Thursday, October 22, Laura will join Retail Touchpoints’ Content Strategist Alicia Fiorletta and several industry peers at Fashion Digital NY for “A Moment of Truth: A Year in Review,” scheduled from 9:20-9:55 a.m. at the SVA Theatre in Chelsea. Laura will speak to the convergence of digital and physical retail with an ecommerce focus, and how retail businesses can strategically optimize mobile wallets, social advertising and other e-tail innovations and disruptive technologies for the in-store retail experience.
In a joint presentation on Wednesday, October 28, Laura and Ed will speak to the emotional impact of a multisensory, in-store media approach at the ICX Symposium. The hour-long-session, “Welcome to Retail’s Emotional Economy,” will close the two-day, thought leadership agenda by emphasizing the human aspect of the retail experience, and how analog, digital, sensory and sound come together for emotional retail. The presentation takes place from 10:30-11:30 a.m. at the Westin Atlanta Airport Hotel.
The following day (Thursday, October 29), Ed will join thought leaders in mobile communications and location-based technology at Mobility Live! 2015 at the Georgia World Congress Center in Atlanta. Ed will serve as a panelist for the session “Mapping Mobile Commerce – From Online to Offline and Back,” taking place from 1:15-2:00 p.m. in Building A. Ed will bring his knowledge about how retail businesses can effectively bridge online commerce and physical retail through mCommerce, including the role of location-based commerce alongside enhanced ad targeting and revenue opportunities. Asif Khan, president and founder of the Location Based Marketing Association, will moderate the session.
In addition, MaxMedia has been confirmed for several speaking engagements in the first quarter of 2016, which the company will announce in late 2015.
MaxMedia is a digital retail experience agency dedicated to making today’s always-connected consumer love shopping a little more. Through strategic insight, beautifully crafted content, interactive solutions, and continuous measurement, MaxMedia’s compelling storytelling converts shoppers into buyers. Visit www.maxmedia.com for more information.
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