Retailers Give Shoppers Faster Checkout with Pay with Google, Now Part of Branding Brand’s

Pay with Google supports frictionless retail purchasing anywhere through mobile, desktop, in-store, and soon, smart home devices. Using the secure payment system, shoppers can checkout instantly in Android apps or on Chrome using any verified credit or debit cards added to their Google Account.

These types of optimized checkout options eliminate the multiple,

Pay with Google supports frictionless retail purchasing anywhere through mobile, desktop, in-store, and soon, smart home devices. Using the secure payment system, shoppers can checkout instantly in Android apps or on Chrome using any verified credit or debit cards added to their Google Account.

These types of optimized checkout options eliminate the multiple, user-intensive steps and wait time required at the end of the buying process. A Branding Brand study shows that simply autofilling billing and shipping addresses increases conversion by 11 percent. Overall, simplified payment integrations, like one-touch checkout, can double conversion for retailers.

Pay with Google is a viable competitor to Apple Pay. According to Branding Brand data, the average Apple Pay customer spends nearly 20 percent more than users who checkout with PayPal (even though 80 percent of fashion and beauty clients offer PayPal).

“Shoppers take notice and return to retailers that make the buying process simple,” said Chris Mason, CEO and co-founder of Branding Brand. “Google has a unique opportunity to encourage quick and seamless consumer adoption because of the millions of payment cards shoppers already have on file across its platform.”

In the future, shoppers can leverage Pay with Google’s artificial intelligence to send person-to-person payments via Google Assistant. For example, a customer can say, “Ok Google, send $10 to Jane for pizza.”

Branding Brand supports other digital wallet payment methods including Apple Pay, Android Pay, PayPal, MasterPass, Visa Checkout, Amazon Payments, and the vendor-agnostic Payment Request API.

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