Senion’s Indoor Positioning System Installed at GINZA SIX Retail Complex in Japan
StepInside® will enhance shopper’s experience and enable retailers to connect with their customers
LINKÖPING, Sweden, March 14, 2017 – Senion today announced that its robust indoor positioning system (IPS), StepInside®, is installed in the world-class GINZA SIX retail complex in Tokyo, Japan. When it opens April 20, GINZA SIX will be the largest commercial establishment in the prestigious Ginza district, and the first in Japan to have an indoor navigation system according to complex officials. StepInside® will help shoppers navigate the expansive, 19 floor, state-of-the-art facility – with retail space spanning 500,000 square feet over eight floors – using their smartphones.
GINZA SIX will feature 241 brands – including flagship luxury stores and notable restaurants – and is committed to providing shoppers with a superior and smooth shopping experience. Senion’s indoor positioning system technology, coupled with the GINZA SIX mobile app developed by Tigerspike, will enable shoppers to understand their location within the vast facility, and will show them the shortest route to their destination.
More than 20 million people are expected to visit GINZA SIX each year, many of whom will be tourists unfamiliar with the enormous facility. Shoppers can download the free GINZA SIX mobile app and use it for indoor navigation, to receive the latest news and promotions from stores, to make reservations for dinner or services, and many more useful functions to enhance their visit.
“GINZA SIX Management Co. recognizes that shoppers are looking for unique services and personalized attention when going to a mall, and StepInside® is an effective tool for providing an interactive and personalized shopping experience,” said Dr. Christian Lundquist, Senion CEO and Co-Founder. “Our technology also offers a valuable channel for retailers to connect with the consumer, which can be challenging for brick-and-mortar retail establishments.”
StepInside® comprises IPS hardware (including enterprise-grade beacons) and software solutions from Senion in a comprehensive suite designed for accurate indoor positioning for mobile devices. StepInside® provides a smooth, accurate and responsive user experience, in real time.
Senion is a global leader in indoor positioning solutions, bringing a seamless, responsive, and consumer-friendly foundation for location-based services applications. Senion comprehensive IPS services include analytics, wayfinding, geofencing, friend finder and tracking. With more than 300 IPS installations globally, Senion has worked closely with shopping malls, hospitals, corporate campuses and more to improve workflows. Senion is headquartered in Linkoping, Sweden, and San Francisco. Find us on the web at www.senion.com.
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